The Steve's Heating Air Conditioning & Sheet Metal Site Inspection
Steve's Heating Air Conditioning & Sheet Metal scored 42/100 on the Fervor Grade™ — Grade F (Condemned). The Site Inspection scored 3 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.
Page-role scores
| Page role | Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 41/100 | 50% | 20.5 |
| Service Page | 41/100 | 30% | 12.3 |
| Lead Capture | 41/100 | 20% | 8.2 |
Key findings
- Every page on the site routes the visitor to the same generic 'CONTACT US' button — no service-specific lead path for AC repair, furnace replacement, or maintenance plans — which forces the visitor to re-explain their problem from scratch in the form.
- The 'Get Your Free Quote' form has no visible field labels in the markup; screen-reader users cannot tell name from email from phone, and the same accessibility gap repeats across the homepage, services, and contact pages.
- The homepage title tag is a 400-character keyword-stuffed run-on covering every service, city, and brand in the inventory, which signals low-quality content to search engines and shows up as a truncated, unreadable browser tab.
Quick wins
- Replace the generic 'CONTACT US' button label with an outcome-specific phrase on each page — 'Book my emergency AC repair' on the emergency page, 'Schedule my furnace tune-up' on the tune-up page — so visitors land in the form already qualified.
- Add visible labels above the five contact-form fields and an aria-label to the logo, the four social icons, and the Google review badge — this single change clears two of the four critical accessibility violations the Site Inspection found.
- Rewrite the homepage title tag to a focused phrase under 60 characters such as 'Steve's Heating & Air — HVAC Repair in Purvis, MS' and add a meta description; the current 400-character title is treated as keyword stuffing by Google.
- Add a LocalBusiness (or HVACBusiness) JSON-LD block listing the Purvis address, the 601 phone number, the service-area cities, the Luxaire and York dealer credentials, and link to a fresh Google review feed to unlock structured-data ranking signals.