The Air Controls Site Inspection
Air Controls scored 63/100 on the Fervor Grade™ — Grade D (Probation). The Site Inspection scored 2 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.
Page-role scores
| Page role | Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 60/100 | 45% | 27 |
| Service Page | 65/100 | 55% | 35.8 |
Key findings
- The homepage carries seven empty H1 tags and no LocalBusiness or Service schema, so neither search engines nor screen readers can identify a single canonical heading or the trade and service area in machine-readable form.
- A 'read our reviews' Google badge appears in the trust strip but no star rating, review count, or surfaced testimonial appears anywhere on the homepage — the visitor sees the badge but never the number the badge implies.
- Three blog-card links on the homepage render with no accessible name, which means screen-reader users hear an unlabelled 'link' announcement on the highest-traffic content row.
Quick wins
- Replace the seven empty H1 tags with a single descriptive top heading on the homepage, such as 'Air Controls — Bozeman HVAC Service Since 1972', and demote the duplicate H3s under blog cards to H2 so the heading order reads 1, 2, 3.
- Publish the Google review count and average star rating on the homepage and the commercial-HVAC page next to the existing 'read our reviews' badge — the badge is doing the visual work without the number behind it.
- Add LocalBusiness or HVACBusiness JSON-LD with address (Bozeman, MT 59718), phone (406) 587-6292, geo coordinates, service area cities, opening hours, and a price-range field so search and AI assistants can quote the company correctly.
- Add aria-label text to the three unlabeled blog-card links on the homepage so each one reads as the article title it links to, and rename the form's 'Submit' button to 'Request My Estimate' for parity with the rest of the site's CTA voice.