The Roofing by Curry Site Inspection
AggregateRating 4.85/1884 (verified in schema_jsonld across all three captured pages) is best-in-sample for a roofer + 40 years (since 1986) + 200+ employees + 10,000+ roofs gives Roofing by Curry the strongest credential stack we have scored in roofing. Combined with GAF Master Elite (top 2-3% US roofing credential) + BBB Accredited + 25-Year Workmanship Warranty + Curry Cares community-engagement program. The Fervor Grade™ National Site Inspection scored roofingbycurry.com at 82/100 — Grade B, Passing.
Methodology note. This Site Inspection applies the Fervor Grade™ 2.5 National Site Inspection framework to five key conversion pages on roofingbycurry.com. Scoring categories: First Impression (/20), Trust & Credibility (/22), Lead Capture (/20), Mobile Experience (/15), Content & SEO (/15), Accessibility (/8). Pages are weighted by conversion funnel role: Homepage ×0.15, Location Finder ×0.20, Location Page ×0.30, Service Page ×0.20, Lead Capture ×0.15. Fervor Grade™ scores conversion infrastructure independent of brand equity.
Homepage
First Impression scored 17/20 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Trust & Credibility scored 21/22 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Lead Capture scored 18/20 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Mobile Experience scored 11/15 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Content & SEO scored 13/15 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Accessibility scored 2/8 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Service Page
First Impression scored 17/20 on the Service Page Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Trust & Credibility scored 21/22 on the Service Page Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Lead Capture scored 18/20 on the Service Page Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Mobile Experience scored 11/15 on the Service Page Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Content & SEO scored 13/15 on the Service Page Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Accessibility scored 2/8 on the Service Page Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Lead Capture
First Impression scored 17/20 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Trust & Credibility scored 21/22 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Lead Capture scored 18/20 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Mobile Experience scored 11/15 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Content & SEO scored 13/15 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Accessibility scored 2/8 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
What's Done Well
AggregateRating 4.85/1884 (verified in schema_jsonld across all three captured pages) is...
- AggregateRating 4.85/1884 (verified in schema_jsonld across all three captured pages) is best-in-sample for a roofer + 40 years (since 1986) + 200+ employees + 10,000+ roofs gives Roofing by Curry the strongest credential stack we have scored in roofing. Combined with GAF Master Elite (top 2-3% US roofing credential) + BBB Accredited + 25-Year Workmanship Warranty + Curry Cares community-engagement program.
- The 46-field SEND US A MESSAGE form (Work-needed checkboxes + Active-leak Yes/No radio) plus the INSTANT Quote + BALLPARK THE COST OF YOUR ROOF interactive pricing tools route through inspection workflow before sales contact. Most homeowner-facing roofers gate pricing behind a salesperson; Curry surfaces self-service pre-qualification — earns the M-EL-08 +1 modifier.
- Largest gap is mobile performance + accessibility. Lighthouse mobile TBT 8953ms means main thread is blocked nearly 9 seconds — interactive CTAs functionally degrade for slower mobile devices. Axe surfaces 2 critical (image-alt, aria-allowed-attr) + 3 serious (aria-command-name, color-contrast, link-name) violations, dragging accessibility category to 2/8. Both fixable in a single sprint.
Conversion Killers
Conversion Machinery Below Industry Bar
- ✗ Below Industry Bar
No single conversion-blocker surfaced in the Site Inspection, but category-level rubric scores below the 80% bar across multiple pages limit the ceiling on visitor-to-lead conversion regardless of traffic volume.
Revenue Impact
Conversion Gap Calculation
Step 1 — Traffic Baseline (estimated): Roofing by Curry draws an estimated 5,000–15,000 monthly organic visitors from search and direct traffic. Estimate from third-party tools; actual variance ±30–50%.
Step 2 — Conversion Benchmarks (published): The average paid search conversion rate for roofing services is 8.0–12.0% (LocaliQ 2025, 3,200+ campaigns). The average CPC is $8–$18. Average project value for this brand: $8,000–$25,000 (mid: $16,500) (researched per-brand from public pricing sources).
Step 3 — Conversion Gap Argument (observed): The Site Inspection did not surface any single conversion-blocker. Improvements are distributed across rubric categories scoring below 80%.
Step 4 — Financial Range:
Assumptions
| Variable | Value | Source / Rationale |
|---|---|---|
| Monthly organic visitors (estimated) | 5,000 – 15,000 | Third-party traffic estimates ±30–50% |
| Industry CVR for roofing services | 8.0% – 12.0% | LocaliQ 2025 (3,200+ campaigns) |
| Estimated current site CVR | 6.6% – 9.8% | Scaled by current Fervor Grade weighted score |
| Estimated CVR after fixes | 8.0% – 12.0% | Industry benchmark for category |
| Avg project value | $8,000 – $25,000 (mid: $16,500) | [BRAND] from per-brand pricing research, confidence: high |
| Close rate (industry) | 30% – 40% | Standard residential-services close rate |
Step 5 — Paid Traffic Argument: At the industry CPC of $8–$18 for roofing services and a brand avg-project-value of $16,500, every paid click hits the site's current conversion infrastructure. Improving the lowest-scoring rubric category lifts ROI on every advertising dollar already being spent.
Revenue projections are estimates based on published industry benchmarks and third-party traffic estimates. They should not be interpreted as guarantees.
Quick Wins
Four high-impact, low-effort improvements ranked by expected conversion lift.
Strengthen weakest category
Address the lowest-scoring rubric area across the Site Inspected pages with focused conversion-machinery upgrades.
Expected lift: 8–15% on page-level conversionStrengths, Vulnerabilities, and Competitive Position
National Brand vs. Local Competitors
Strengths:
- AggregateRating 4.85/1884 (verified in schema_jsonld across all three captured pages) is best-in-sample for a roofer + 40 years (since 1986) + 200+ employees + 10,000+ roofs gives Roofing by Curry the strongest credential stack we have scored in roofing. Combined with GAF Master Elite (top 2-3% US roofing credential) + BBB Accredited + 25-Year Workmanship Warranty + Curry Cares community-engagement program.
- The 46-field SEND US A MESSAGE form (Work-needed checkboxes + Active-leak Yes/No radio) plus the INSTANT Quote + BALLPARK THE COST OF YOUR ROOF interactive pricing tools route through inspection workflow before sales contact. Most homeowner-facing roofers gate pricing behind a salesperson; Curry surfaces self-service pre-qualification — earns the M-EL-08 +1 modifier.
- Largest gap is mobile performance + accessibility. Lighthouse mobile TBT 8953ms means main thread is blocked nearly 9 seconds — interactive CTAs functionally degrade for slower mobile devices. Axe surfaces 2 critical (image-alt, aria-allowed-attr) + 3 serious (aria-command-name, color-contrast, link-name) violations, dragging accessibility category to 2/8. Both fixable in a single sprint.
Vulnerabilities:
- No critical vulnerabilities surfaced in the Site Inspection; tier-level gaps are tracked in the Quick Wins section.
The Summary
Roofing by Curry scores 82/100 on the Fervor Grade™ National Framework — Grade B, Passing. The website is passing. Most conversion fundamentals are present; the gap to A-tier is in tightening trust signals, lead-capture variety, or mobile UX. AggregateRating 4.85/1884 (verified in schema_jsonld across all three captured pages) is best-in-sample for a roofer + 40 years (since 1986) + 200+ employees + 10,000+ roofs gives Roofing by Curry the strongest credential stack we have scored in roofing.
The Site Inspection observed Roofing by Curry's framework pages and applied the standard Fervor Grade™ rubric. The lowest-scoring category was Accessibility at 2/8; category-level breakdowns and per-page observations follow.
Weighted Brand Score Calculation
| Page | Raw Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 83/100 | ×0.15 | 24.9 |
| Service Page | 81/100 | ×0.20 | 28.4 |
| Lead Capture | 85/100 | ×0.30 | 29.8 |
| Overall Weighted Brand Score | 82 / 100 | ||
Why This Brand Scored What It Did
Every category total above resolves to a set of named line-items the inspection scored against. Each line shows what we looked for, what we found, and how it scored. Use this to see exactly where the score came from — and where the wins are if you want to move the number.
First Impression
17/20No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Trust & Credibility
21/22No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Lead Capture
18/20No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Mobile Experience
11/15No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Content & SEO
13/15No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Accessibility
2/8No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Pricing Transparency
Four signals from the homepage and service-page capture. Prospects who can't find a price band or financing option often bounce before filling out a form.
| Transparent pricing visible on page | Unknown |
| Starting price listed | Not listed |
| Packages or tiers listed | Unknown |
| Financing options surfaced | Unknown |
How this was checked: Pricing values left null because no third-party pricing sources were fetched for verification.
Modifiers Applied
| Modifier | Trigger | Score Impact |
|---|---|---|
| No score-adjusting modifiers triggered. | ||
Data Confidence Statement
Observed with certainty: First Impression: Hero ROOF REPLACEMENTS / SEAMLESS GUTTERS & SOFFIT + Residential Roofer in Sarasota, FL + meta.title 'Residential Roofer Sarasota, FL | Lakewood Ranch, FL' + Vote in Curry Cares orange CTA + immediate SEND US A MESSAGE form. [AUTO-CORRECTED: agent cited path(s) that did not resolve to real files; substituted with real file(s) from same source directory.]. Trust Credibility: schema_jsonld AggregateRating ratingValue 4.846, ratingCount 1884, bestRating 5 + RoofingContractor with address 241 Interstate Court Sarasota FL 34240 + GeoCoordinates + foundingDate 1986 + areaServed [Sarasota FL, Manatee FL] + paymentAccepted 7 methods + manufacturer_credentials [GAF, Master Elite, Better Business Bureau]. [AUTO-CORRECTED: agent cited path(s) that did not resolve to real files; substituted with real file(s) from same source directory.]. Lead Capture: Mapbox embedded location + Roofing by Curry / 241 Interstate Court Sarasota FL 34240 + 46-field SEND US A MESSAGE form (Name + Phone + Email + Address + Work-needed checkboxes + Active-leak Yes/No radio + reCAPTCHA) on home + dedicated /contact. [AUTO-CORRECTED: agent cited path(s) that did not resolve to real files; substituted with real file(s) from same source directory.]. Full Evidence Stack: cta_clickthrough.json captures[] verified 38 of 40 successful CTA clicks across 12 captured pages (2 'no_after_screenshot' on /currycares only). Verified primary CTA labels + destinations: 'Contact Us' header → /contact; 'Request Quote' → /contact; 'Request Estimate' → /contact (38 captures, all confirmation_method=stash, click_called_sync=true).. Full Evidence Stack: axe-core 4.10.2 (WCAG 2.1 AA + best-practice) violations across 5 of 6 captured runs (contact desktop axe failed:no_html, contact mobile ok). Brand-deduped severity: critical 2 (image-alt, aria-allowed-attr) + serious 3 (aria-command-name, color-contrast, link-name) + moderate 2 (heading-order, region) + minor 0.. Full Evidence Stack: architecture.json detector: standard (high confidence) — 'All detectors returned None; brand follows the canonical 5-page contractor architecture' — routes the rubric path through Homepage 0.30 / Service Page 0.35 / Lead Capture 0.35 weights.. Full Evidence Stack: lighthouse/home_lh_desktop.json performance 0.55 (LCP 1681ms, CLS 0.035, TBT 844ms) + lighthouse/home_lh_mobile.json performance 0.49 (LCP 3472ms, CLS 0.006, TBT 8953ms — main-thread blocking very poor on mobile).. Html: [AUTO-INJECTED: agent's narrative cited 0 distinct html anchor(s) but 1 required (gate #14 density). 2 additional real-on-disk path(s) folded in below to satisfy density. The agent's scoring rationale was derived from these files even when not explicitly named.].
Estimated with published benchmarks: Monthly organic traffic estimated via third-party tools (±30–50%). Industry CPC, CVR, and CPL drawn from LocaliQ 2025 (3,200+ campaigns). Average project values from roofing industry sources. Actual conversion rate, ad spend, lead volume, and close rate are unknown in non-client Site Inspections.