The A.J. LeBlanc Heating Site Inspection
A.J. LeBlanc Heating scored 76/100 on the Fervor Grade™ — Grade C (Conditional). The Site Inspection scored 5 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.
Page-role scores
| Page role | Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 78/100 | 30% | 23.4 |
| Location Finder | 77/100 | 15% | 11.5 |
| Service Page | 74/100 | 20% | 14.8 |
| Lead Capture | 72/100 | 20% | 14.4 |
| location_page_proxy | 70/100 | 15% | 10.5 |
Key findings
- The homepage carries an unusually deep trust stack for a regional HVAC contractor: Readers' Choice, Best of The 603, UNH Family Business of the Year, Business NH Magazine recognitions, Hippo's Best of 2022, Nextdoor Neighborhood Faves, ACCA QA certification, and a 5-year workmanship warranty all sit in one strip.
- Lead-form length is the single biggest conversion drag on every captured page; the 10-field form asks for full street address, city, and zip before a visitor has been given a price range or a callback promise.
- The cooling service page describes equipment and certifications in depth but never gives a price range or a financing payment example, so higher-intent visitors cannot self-qualify before requesting a quote.
Quick wins
- Add a short above-fold version of the lead form (name, phone, zip, problem) on the homepage and service pages so visitors do not have to scroll past 4,000 pixels to reach the conversion surface.
- Publish 'starting at' price ranges or a financed monthly-payment example on the cooling, heating, plumbing, and electrical landing pages so visitors can pre-qualify themselves before booking.
- Add visible labels or aria-labels to the footer social-icon links and the trust-strip overlay text so the link-name and color-contrast violations clear, lifting the accessibility score and helping screen-reader users.
- Wrap page content in a <main> landmark and group sections under named regions so the landmark-one-main and region findings clear; the same change makes 'skip to main content' shortcuts work for keyboard users.