The MGP Mechanical Site Inspection
MGP Mechanical scored 80/100 on the Fervor Grade™ — Grade B (Passing). The Site Inspection scored 5 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.
Page-role scores
| Page role | Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 81/100 | 15% | 12.2 |
| Location Finder | 78/100 | 20% | 15.6 |
| Location Page | 76/100 | 30% | 22.8 |
| Service Page | 82/100 | 20% | 16.4 |
| Lead Capture | 77/100 | 15% | 11.5 |
Key findings
- The site publishes specific tune-up prices ($85 furnace, $89 AC) and quantifies utility rebates (up to $975 from NM Gas Company, up to $2,000 federal tax credit) on the service pages, which lets a visitor self-qualify before requesting an estimate.
- The service area page covers twelve named New Mexico communities with city-specific descriptions and an embedded map, but only Socorro has a dedicated per-city landing page so far — leaving long-tail search demand for the other eleven cities untapped.
- Three pages return no actionable call-to-action on the mobile viewport at first paint (service area, Socorro location page, contact page), which forces mobile visitors to scroll or hunt for the floating Connect Now pill before they can convert.
Quick wins
- Add a descriptive title attribute to the embedded estimate-request iframe on the contact page so screen-reader users hear 'Request a free estimate form' instead of an unnamed frame.
- Darken the response-time paragraph under the contact form so the one-business-hour promise meets the 4.5:1 contrast ratio and stays readable for low-vision visitors.
- Build dedicated city pages for Rio Rancho, Santa Fe, Corrales, and Bernalillo on the same template as the Socorro page to capture the long-tail search demand the Service Area card grid is already targeting.
- Surface a sticky mobile call bar with the 505-531-9983 number and a Book Online button on the service area and contact pages so the mobile first-paint state always offers a conversion path without scrolling.