The TE Certified Electrical, Plumbing, Heating & Cooling Site Inspection
TE Certified Electrical, Plumbing, Heating & Cooling scored 73/100 on the Fervor Grade™ — Grade C (Conditional). The Site Inspection scored 5 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.
Page-role scores
| Page role | Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 73/100 | 15% | 10.9 |
| Location Finder | 70/100 | 10% | 7 |
| Location Page | 71/100 | 30% | 21.3 |
| Service Page | 68/100 | 25% | 17 |
| Lead Capture | 68/100 | 20% | 13.6 |
Key findings
- Lifetime workmanship warranty and itemized up-front pricing are stated commitments, and the homepage publishes three specific service offers ($73 drain clearing, $549 surge protector, $750 off generator install) that handle the price-uncertainty objection at the top of the funnel.
- Social proof is one of the strongest signals on the site — 'Excellent — Based on 12,355 reviews' Google strip on contact, 'Over 20,000 Reviews & Counting' on the homepage, and 22 UserReview JSON-LD entries on the Hiram location page.
- Accessibility scores low because of repeated patterns rather than one-off mistakes: empty alt attributes on offer-coupon icons and credential logos, low-contrast small-grey body copy, icon-only social links without aria-labels, and four untitled office-map iframes on the contact page.
Quick wins
- Add descriptive alt text to the offer-coupon images, manufacturer-credential logos, and footer social icons across the WordPress media library — one fix resolves the critical image-alt violation site-wide.
- Title each embedded office-map iframe on the contact page ('Roswell office map,' 'Lawrenceville office map,' etc.) so screen-reader users can navigate between locations instead of hearing four untitled frames in a row.
- Raise the contrast on small-grey body copy (the 'Privately Served North Metro Atlanta' line, footer disclaimers, nav-divider pipes) to clear the 4.5:1 WCAG AA minimum and the page will lift on color-contrast without any design overhaul.
- Replace the generic 'Book Now' header label with a benefit-driven variant on service pages — for example 'Book a Same-Day Diagnostic' on AC repair or 'Schedule My Heat-Pump Quote' on the heat-pumps page — so the CTA reads as outcome rather than verb.