The Constant Home Comfort Site Inspection
Constant Home Comfort scored 60/100 on the Fervor Grade™ — Grade D (Probation). The Site Inspection scored 4 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.
Page-role scores
| Page role | Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 57/100 | 15% | 8.5 |
| Location Page | 57/100 | 20% | 11.4 |
| Service Page | 62/100 | 35% | 21.7 |
| Lead Capture | 62/100 | 30% | 18.6 |
Key findings
- The homepage ships with an empty <title> tag and a Lorem ipsum placeholder meta description, which costs the brand search-result click-through every time a Toronto-area visitor sees a Constant Home Comfort listing in Google.
- No JSON-LD schema runs on any of the inspected pages — no LocalBusiness, no Service, no Review markup — so Google has to infer the brand, the trade and the service areas from body copy alone.
- Every inspected template renders without a level-one heading, which leaves screen readers and search crawlers with no clear page-topic signal and contributes to the link-name and landmark violations flagged in the accessibility scan.
Quick wins
- Replace the empty homepage title with a real one that names the brand, the trade and the Greater Toronto Area, and replace the Lorem ipsum meta description with copy lifted from the existing 'Introduction to Constant Home Comfort' section.
- Ship a LocalBusiness schema block on the contact page that lists all four office addresses and a Service schema on each /heating/, /cooling/ and /water-heating/ page so Google can read the service-area structure directly.
- Add a visible H1 to the homepage, service-page and city-page templates — a single short sentence that names the service and the region — so every screen reader, every accessibility scan and every Google crawl can identify the page topic in one element.
- Darken the bright-green office-tab text on the contact page from #90C841 to a tone that reaches the WCAG AA 4.5 to 1 contrast bar against the near-white background, and apply the same darker green to the Financeit 'Apply Now' callout and the footer city chips.