Campeau Heating

The Campeau Heating Site Inspection

Campeau Heating scored 65/100 on the Fervor Grade™ — Grade D (Probation). The Site Inspection scored 3 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.

Page-role scores

Key findings

• The homepage cycles through four rotating H1 headlines, so a first-time visitor never lands on a fixed service-and-outcome statement — the carousel keeps reframing the brand between heating, financing, rebates, and fireplaces.
• Reviews exist as a separate page in the main navigation, but no star rating, review count, or testimonial widget appears on the homepage, heating service page, or contact page — visitors have to click out to evaluate social proof.
• Every primary call to action routes the visitor to a separate contact page; there is no inline form, modal, or scheduling widget on the homepage or the heating service page where the highest-intent visitors arrive.

Quick wins

• Replace the rotating hero carousel with a single fixed headline naming the service and the Sudbury market, then keep a contrast-corrected phone link and an inline 4-field quote form in the right rail.
• Embed the Google review rating, count, and three rotating recent reviews directly under the homepage hero and at the top of the heating service page, instead of relegating reviews to a separate navigation link.
• Add LocalBusiness or HVACBusiness JSON-LD with the Sudbury address, opening hours, service area, and aggregate rating — the homepage currently publishes only WebPage, WebSite, BreadcrumbList, and ImageObject types.
• Strengthen the contact-page submit button copy from 'Submit' to something concrete like 'Request my Sudbury HVAC quote' and pair it with a visible response-time promise (e.g., 'We reply within one business day') to reduce form abandonment.