The My Service Company Site Inspection
My Service Company scored 60/100 on the Fervor Grade™ — Grade D (Probation). The Site Inspection scored 5 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.
Page-role scores
| Page role | Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 61/100 | 30% | 18.3 |
| Location Finder | 56/100 | 15% | 8.4 |
| Location Page | 57/100 | 15% | 8.5 |
| Service Page | 62/100 | 20% | 12.4 |
| Lead Capture | 55/100 | 20% | 11 |
Key findings
- Two raw template placeholders ship to the live homepage as broken telephone links — visitors who tap them get nothing — which undercuts the otherwise strong call-and-text conversion path.
- The contact form asks for eleven fields including full mailing address before a dispatcher can call back, which is heavy friction for an HVAC trade where the next step is almost always a phone conversation.
- The Service-Areas page lists 21 Alberta towns as buttons, but only one (Taber) has a dedicated city landing page — the other 20 town buttons do not back the reach claim with city-specific long-tail content.
Quick wins
- Fix the two broken telephone links on the homepage so every tap-to-call attempt actually dials the dispatch line.
- Trim the contact form from eleven fields to four — name, phone, email, and what's broken — and gather the mailing address on the dispatcher callback.
- Add a title attribute to the embedded Google Map iframe on the contact, service-areas, and Taber pages so screen-reader users hear what the frame contains.
- Darken the orange service-link list on the Taber page so the 18 town-service links clear the 4.5:1 contrast ratio WCAG AA requires for normal body text.