Primary research · Remodeling
Free inspection positioning on remodeling websites
Share of brands surfacing a free-inspection positioning frame. (Single measurement.)
No remodeling brand we inspected surfaced a free inspection frame on its captured pages. That is a genuine zero, not a missing measurement. The remodeling equivalent is the free design consultation, which is a different offer with a different name and was not counted here.
That puts remodeling below the combined figure of 8.7% across all 380 brands , by 8.7 percentage points. Here is the same measurement in the other two trades we inspected.
| Trade | Free inspection positioning | Sites |
|---|---|---|
| Remodeling (this page) | 0% | 146 |
| Roofing | 21.5% | 130 |
| HVAC | 4.8% | 104 |
Why it costs you work
This is the cheapest risk reversal in the trades and the least used. A free inspection converts a stranger who is not sure they have a problem yet into somebody standing in their own driveway next to a person holding a ladder. And the per-trade spread on this one is the widest of any metric in the study, which means it is a positioning choice rather than a trade constraint.
Checking your own remodeling site
Search your own homepage for the word free. If it appears only in the footer or not at all, and you do in fact inspect for free, you are running an offer you never told anyone about.
Everything else we measured on remodeling sites
| Measurement | Remodeling |
|---|---|
| Sites people with disabilities cannot use | 59.6% |
| Sites that are hard to use for the disabled | 92.5% |
| How long sites take to load on a phone | 7.57s |
| Quote form field count | 35.8% |
| Multi-step forms | 6.4% |
| Named customer testimonials | 48.6% |
- What was measured
- Share of brands surfacing a free-inspection positioning frame. (Single measurement.)
- How we measured it
- We read the pages looking for a free inspection, free estimate or free assessment offer put somewhere a visitor would see it.
- The technical version, for anyone checking our work
- free-inspection positioning frame in HTML body copy
- Scope
- all captured pages
- Denominator
- 146 remodeling brands.
- Collection window
- 2026-05-10 to 2026-05-16
- Who ran it
- Fervor Studio, first-party capture. Nobody paid to be included or excluded.
This measurement across every trade: Free inspection positioning. How the capture works: the methodology.
The full report behind the remodeling numbers: State of Remodeling. Or see how individual remodeling brands scored on the remodeling leaderboard.