84.3% across the 146 remodeling contractor websites we inspected.

Remodeling has the lowest duplicate rate and is still above four in five brands. There is no trade in this study where this is a solved problem, which suggests the cause is the tooling rather than the trade.

That puts remodeling below the combined figure of 88.4% across all 380 brands , by 4.1 percentage points. Here is the same measurement in the other two trades we inspected.

Trade	Pages with more than one main heading	Sites
Remodeling (this page)	84.3%	146
Roofing	90%	130
HVAC	92%	104

Why it costs you work

The main heading is the page telling Google what it is about. Two of them means the page says two different things and Google has to pick one, which it may well get wrong. And it is no longer only Google reading it. It is also whatever writes the answer when a customer asks ChatGPT who fixes roofs in their town.

Checking your own remodeling site

Open a service page on a computer, right-click and choose View Page Source, then use the find box to search for h1. If it turns up more than twice, once to open and once to close, you have found the problem. The usual cause is a drag-and-drop page builder that quietly makes every block headline a main heading.

Everything else we measured on remodeling sites

Measurement	Remodeling
Sites people with disabilities cannot use	59.6%
Sites that are hard to use for the disabled	92.5%
How long sites take to load on a phone	7.57s
Quote form field count	35.8%
Multi-step forms	6.4%
Named customer testimonials	48.6%

What was measured: Share of brands with multiple H1s on any captured page (not a homepage figure).
How we measured it: We read the underlying code of each page and counted how many main headings it declares, since every page is meant to have exactly one.
The technical version, for anyone checking our work: brands with >1 <h1> on AT LEAST ONE captured page
Scope: any captured page
Denominator: 146 remodeling brands.
Collection window: 2026-05-10 to 2026-05-16
Who ran it: Fervor Studio, first-party capture. Nobody paid to be included or excluded.

This measurement across every trade: Pages with more than one main heading. How the capture works: the methodology.

The full report behind the remodeling numbers: State of Remodeling. Or see how individual remodeling brands scored on the remodeling leaderboard.