16.9% across the 130 roofing contractor websites we inspected.

Roofing posts the lowest chat adoption of the three. Roofing demand spikes after storms, which is exactly the condition where the phone line saturates and a second channel earns its keep, so this one looks like a genuine miss rather than a defensible choice.

That puts roofing below the combined figure of 20.3% across all 380 brands , by 3.4 percentage points. Here is the same measurement in the other two trades we inspected.

Trade	Chat widget adoption	Sites
Roofing (this page)	16.9%	130
Remodeling	17.9%	146
HVAC	27.9%	104

Why it costs you work

Chat is the one capture path that works while the phone line is busy and the form feels like too much commitment. It is also the one most likely to be installed, forgotten, and left answering nobody, which is worse than not having it. Adoption is the easy number. Whether anybody is on the other end is the number nobody publishes.

Checking your own roofing site

Send a message to your own widget at nine on a Saturday night and time the reply. If the answer is Monday, the widget is collecting intent you are not converting, and an honest offline form beats a chat bubble that implies somebody is there.

Everything else we measured on roofing sites

Measurement	Roofing
Sites people with disabilities cannot use	60.8%
Sites that are hard to use for the disabled	97.7%
How long sites take to load on a phone	7.88s
Quote form field count	49.5%
Multi-step forms	3.1%
Named customer testimonials	34.6%

What was measured: Share of brands with a vendor-detected chat widget at page load (strict).
How we measured it: We checked whether a real chat bubble loads when the page opens, rather than counting sites that merely mention live chat in their copy.
The technical version, for anyone checking our work: dom_facts vendor-signature detection at page load
Scope: strict vendor signature
Denominator: 130 roofing brands.
Collection window: 2026-05-10 to 2026-05-16
Who ran it: Fervor Studio, first-party capture. Nobody paid to be included or excluded.

This measurement across every trade: Chat widget adoption. How the capture works: the methodology.

The full report behind the roofing numbers: State of Roofing. Or see how individual roofing brands scored on the roofing leaderboard.