Who is Roofing PR Pro (SAM+PR)?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Roofing PR Pro.
Roofing PR Pro operates under the SAM+PR umbrella and exclusively serves roofers. But unlike most roofing marketing shops that focus on SEO and PPC, their emphasis is PR and branding: press releases, media relations, crisis management, logo design, and brand guides. If you're a roofer who needs to manage your public reputation after a storm damage controversy or build a recognizable brand in your market, that's their lane.
Recognition: Founder Samantha Oughtred has nearly two decades of marketing experience · Roofing-industry exclusive
Feature review at a glance
Side-by-side
Where Roofing PR Pro excels
PR for roofers. Most roofing agencies will get you ranking in Google. Roofing PR Pro will get you in the local newspaper. That's a different kind of visibility, and for roofers dealing with storm damage claims, insurance disputes, or reputation issues, having a PR firm that understands roofing-specific media angles matters.
And if you're a roofing contractor specifically, that trade depth counts for something. Roofing PR Pro knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
This is the only roofing-specific PR firm we've found. Most roofing agencies compete on SEO and PPC. Roofing PR Pro competes on earned media and brand building. That's a completely different game, and for established roofers ($2M+) who've outgrown the "just get me more Google leads" phase, PR becomes a legitimate growth channel.
Who typically hires Roofing PR Pro
Established roofing companies ($2M+ revenue) who need brand building, media relations, or crisis management beyond basic digital marketing.
Where Fervor differs as a Roofing PR Pro alternative
Roofing PR Pro and Fervor don't actually compete. Roofing PR Pro gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Roofing PR Pro may fall short for contractors
Roofing only. PR and branding, not lead generation or SEO. No conversion optimization. And if you need more phone calls next month, PR is a long game, not a quick fix.
Choosing the right agency for your business
Choose Roofing PR Pro if:
- You need an agency that only works with roofing contractors
- You want roofing-specific keyword strategy and campaign management
- You value roofing-only pr and branding with crisis management capability
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Roofing PR Pro can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Questions to review before hiring Roofing PR Pro
Does Roofing PR Pro do SEO?
Their focus is PR, branding, and media relations, not SEO or PPC. They handle press releases, crisis management, and brand development for roofers.
Is Roofing PR Pro only for roofers?
Yes. They exclusively serve roofing contractors through their SAM+PR brand.
What is crisis management for roofers?
Managing public reputation during storm damage disputes, insurance claim controversies, or negative media coverage. Roofing PR Pro handles media relations for these situations.
What's the difference between Roofing PR Pro and Fervor Studio?
Roofing PR Pro handles PR, branding, and media relations for roofers. Fervor Studio optimizes contractor websites to convert more visitors into booked jobs. PR builds your reputation. CRO books your jobs.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection