Who is RGR Marketing (ReallyGreatRate)?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at RGR Marketing.
RGR Marketing (ReallyGreatRate) is a lead generation company, not a marketing agency. They sell leads: real-time, validated leads for solar, home improvement, and mortgage companies. You don't hire them to build your website or run your SEO. You hire them to deliver phone numbers of people who want their windows replaced.
Recognition: BBB Accredited Business · Offers free trial (up to 10% of leads on first order)
Feature review at a glance
Side-by-side
Where RGR Marketing excels
Lead delivery with quality controls. Their leads go through a validation process before they reach you, which is supposed to filter out the tire-kickers. And the free trial (up to 10% of leads on your first order) means you can test quality before committing. For contractors who just want leads without managing a marketing stack, the model is straightforward: pay for leads, call them, close them.
And if you're a solar contractor specifically, that trade depth counts for something. RGR Marketing knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
Lead gen companies sell you the same leads they're selling to your competitors. Unless you have market exclusivity (which RGR doesn't advertise), the leads you receive are also being worked by 2-3 other contractors in your area. Speed-to-call becomes the differentiator, not lead quality.
Who typically hires RGR Marketing
Solar and home improvement contractors who want a steady flow of leads without managing SEO, PPC, or website optimization themselves.
Where Fervor differs as a RGR Marketing alternative
RGR Marketing and Fervor don't actually compete. RGR Marketing gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where RGR Marketing may fall short for contractors
Lead gen only. No website, no SEO, no branding, no long-term asset building. Leads are likely shared with competitors. No conversion optimization. And if your close rate from bought leads is low, buying more leads just means spending more money on the same problem.
Choosing the right agency for your business
Choose RGR Marketing if:
- You need an agency that only works with solar contractors
- You want solar-specific keyword strategy and campaign management
- You value pure lead gen with validation process and a free trial before commitment
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, RGR Marketing can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Questions to review before hiring RGR Marketing
Is RGR Marketing a marketing agency?
No. RGR is a lead generation company. They sell validated leads for solar, home improvement, and mortgage businesses. No website, SEO, or branding services.
Are RGR leads exclusive?
Exclusivity isn't advertised. Leads may be sold to multiple contractors in the same market. Speed-to-call matters.
Does RGR Marketing offer a free trial?
Yes. They offer up to 10% of leads free on your first order so you can evaluate quality before committing.
What's the difference between RGR Marketing and Fervor Studio?
RGR sells leads. Fervor Studio optimizes your website to generate your own leads. Bought leads are a recurring expense. A conversion-optimized website is an asset that keeps producing.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection