Who is GoMarketing Inc.?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at GoMarketing.
GoMarketing is a Thousand Oaks, California agency that's been around since 2008. Their founder, Richard Uzelac, won an Emmy for network television graphics and was a senior director at Realtor.com. They serve everything: plumbing, HVAC, healthcare, manufacturing, even cannabis. The "$2.5 billion in product sales" claim is across all industries and all clients over 16+ years.
Recognition: Founder won an Emmy for network TV graphics · Claims "$2.5B+ in product sales" across clients · Founded by former Realtor.com senior director · Founded 2008
Feature review at a glance
Side-by-side
Where GoMarketing excels
Full-service creative capabilities with real media production chops. An Emmy-winning founder means the video production and visual content quality is likely above average for a mid-size agency. And the Realtor.com background means the founder understands lead generation at scale.
And if you're a plumbing contractor specifically, that trade depth counts for something. GoMarketing knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
The "$2.5 billion in product sales" is a cross-industry, cross-client, 16-year cumulative number. It sounds impressive until you realize it averages to about $156M/year across presumably hundreds of clients. That's not a bad track record, but it's not the same as "$2.5 billion in home service revenue generated."
Who typically hires GoMarketing
Local businesses across multiple industries who want a full-service agency with strong creative and video production capabilities.
Where Fervor differs as a GoMarketing alternative
GoMarketing and Fervor don't actually compete. GoMarketing gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where GoMarketing may fall short for contractors
Multi-industry with no contractor specialization. No published pricing. The home services page is one of many industry pages. No CRO or contractor-specific conversion data.
Choosing the right agency for your business
Choose GoMarketing if:
- You need an agency that only works with plumbing contractors
- You want plumbing-specific keyword strategy and campaign management
- You value emmy-winning founder with realtor.com background, 16+ years operating, full creative capabilities
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, GoMarketing can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Questions to review before hiring GoMarketing
Does GoMarketing specialize in home services?
Home services is one of many industries they serve, alongside healthcare, manufacturing, and cannabis.
What is GoMarketing's background?
Founded 2008 by Richard Uzelac, a former Realtor.com senior director and Emmy-winning TV graphics producer.
Does GoMarketing offer CRO?
Their services focus on SEO, PPC, social media, and video production. No dedicated conversion rate optimization for contractors.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection