Who is Findable Digital Marketing?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Findable Digital.
Findable Digital Marketing is a boutique consultancy out of Toronto that exclusively serves the design-build world: interior designers, architects, construction firms, and building material suppliers. They rank for "digital marketing for construction companies" because that's their actual niche. But their version of "construction" is architects and design firms, not the plumber running 3 trucks.
Recognition: Founder Daniela Furtado built first website at age 9 · Proprietary "Soil to Apples" method · Claims 2x inquiries and 5x traffic in 12 months
Feature review at a glance
Side-by-side
Where Findable Digital excels
Design-build specificity. Founder Daniela Furtado has spent her entire career in this space, and the proprietary "Soil to Apples" method is built around how design-build firms actually get clients. If you're an architect-turned-builder or a high-end design firm that does construction, Findable understands your sales cycle better than a generalist agency. And being Canadian gives them a genuine edge in the Canadian market.
Our take
Findable targets the overlap between design and construction, not traditional trades. If you're an interior designer who also manages renovations, this is your agency. But if you're a roofing contractor or HVAC company, their entire approach and client language is calibrated for a different audience.
Who typically hires Findable Digital
Design-build remodelers, interior design firms, architects, and building material companies who need marketing that understands the design-build sales cycle.
Where Fervor differs as a Findable Digital alternative
Findable Digital and Fervor don't actually compete. Findable Digital gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Findable Digital may fall short for contractors
Not a trades contractor agency. Their "construction" clients are architects and design firms, not mechanical or exterior trades. Very small team (under 10) limits capacity. And if you need conversion optimization for a contractor website, their focus is traffic generation, not CRO.
Choosing the right agency for your business
Choose Findable Digital if:
- You need SEO, PPC, web design, and paid channels managed under one roof
- You want more visitors hitting your site every month
- Your main bottleneck is traffic volume, not what happens after visitors land
- You value deep design-build specialization with proprietary methodology - toronto-based, serves design/architecture/construction firms exclusively
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Findable Digital can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Questions to review before hiring Findable Digital
Does Findable Digital Marketing work with contractors?
They work with design-build firms, architects, and interior designers. Traditional trades contractors (HVAC, plumbing, roofing) are not their target market.
Where is Findable Digital Marketing located?
Toronto, Canada. They serve design-build firms in the Canadian and US markets.
What is the Soil to Apples method?
Findable's proprietary marketing methodology designed specifically for how design-build firms attract and convert clients.
Does Findable offer CRO?
Their focus is SEO, Google Ads, and web design for design-build firms. They don't specialize in contractor-specific conversion rate optimization.
What's the difference between Findable and Fervor Studio?
Findable serves design-build firms and architects. Fervor Studio serves home-service contractors across 18 trades. Different audiences, different problems.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection