Who is Construction Marketing Services?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Construction Marketing Services.
Construction Marketing Services is a Fort Lauderdale agency that exclusively serves the construction industry. They cover a broad range of trades: general contractors, home builders, remodelers, HVAC, electrical, roofing, and plumbing. And they publish their pricing: a $5,000 startup package and monthly retainers from $300 to $1,500+. No long-term contracts.
Recognition: Construction-industry exclusive · Startup packages from $5,000 · No long-term contracts
Feature review at a glance
Side-by-side
Where Construction Marketing Services excels
Transparency on pricing and terms. The $5,000 startup package with no long-term contract is a lower barrier than most agencies. And construction-only focus means every project they take on is in the industry. For contractors who've been burned by agencies that locked them into 12-month deals with no escape, the no-contract model is a direct answer to that frustration.
And if you're a general contractors contractor specifically, that trade depth counts for something. Construction Marketing Services knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
Published pricing and no contracts is a trust-building move. But $300/month for ongoing marketing raises the question of what you actually get at that price point. At the low end, you might be getting basic monitoring and a few social posts. The real work likely happens at the $1,500+ tier.
Who typically hires Construction Marketing Services
Construction companies and contractors who want to start with a defined budget ($5,000 startup) and prefer month-to-month flexibility over long-term commitments.
Where Fervor differs as a Construction Marketing Services alternative
Construction Marketing Services and Fervor don't actually compete. Construction Marketing Services gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Construction Marketing Services may fall short for contractors
No verified case studies or awards. Small team size is unverified. The $300/month low end raises questions about service depth. And their focus is traffic and content, not conversion rate optimization.
Choosing the right agency for your business
Choose Construction Marketing Services if:
- You need an agency that only works with general contractors contractors
- You want general contractors-specific keyword strategy and campaign management
- You value construction-exclusive with published pricing, no long-term contracts, and a $5,000 startup package
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Construction Marketing Services can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Questions to review before hiring Construction Marketing Services
How much does Construction Marketing Services charge?
A $5,000 startup package plus monthly retainers ranging from $300 to $1,500+. No long-term contracts required.
Does Construction Marketing Services require contracts?
No. They offer month-to-month service without long-term commitments. Cancel anytime.
What trades does Construction Marketing Services serve?
General contractors, home builders, remodelers, HVAC, electrical, roofing, and plumbing.
Does CMS offer CRO?
Their services focus on web design, SEO, PPC, and content marketing. No dedicated conversion rate optimization service.
What's the difference between CMS and Fervor Studio?
CMS provides general digital marketing for construction companies. Fervor Studio specializes in CRO for contractors, optimizing your website to convert existing traffic into booked jobs using data from 18 trades.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection