Who is CMG Local Solutions?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at CMG Local Solutions.
CMG Local Solutions is the digital marketing division of Cox Media Group. So behind the agency is a media conglomerate that owns TV stations, radio stations, and digital properties across 16 major markets. They've developed 10,000+ campaigns. But that scale comes with enterprise pricing: Clutch data shows client budgets between $156K and $580K annually.
Recognition: Division of Cox Media Group · 10,000+ campaigns developed · 50+ media brands in 16 major markets
Feature review at a glance
Side-by-side
Where CMG Local Solutions excels
Media integration. Because Cox Media Group owns TV, radio, and digital properties, CMG can run a campaign that spans all three. A plumbing company could have local TV spots, radio ads, and digital retargeting running through one vendor. That integrated media buy is something pure-digital agencies can't match.
And if you're a plumbing contractor specifically, that trade depth counts for something. CMG Local Solutions knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
CMG is built for large local businesses that can spend $150K+ per year on marketing. The media integration is real, but so is the budget floor. A $500K plumbing company doesn't need Cox Media Group's media machine and can't afford it. This is for the multi-location franchise or the $5M+ home services company that's ready for broadcast-level marketing.
Who typically hires CMG Local Solutions
Multi-location home service companies or franchises ($5M+ revenue) with $150K+ annual marketing budgets who want integrated TV, radio, and digital campaigns.
Where Fervor differs as a CMG Local Solutions alternative
CMG Local Solutions and Fervor don't actually compete. CMG Local Solutions gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where CMG Local Solutions may fall short for contractors
Budget minimums ($156K+ annually) exclude most contractors. Corporate media-company approach lacks the hands-on feel small businesses need. Not contractor-specialized despite having a home services page.
Choosing the right agency for your business
Choose CMG Local Solutions if:
- You need an agency that only works with plumbing contractors
- You want plumbing-specific keyword strategy and campaign management
- You value cox media group backing with access to tv, radio, and digital media properties across 16 markets
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, CMG Local Solutions can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Questions to review before hiring CMG Local Solutions
What is CMG Local Solutions?
The digital marketing division of Cox Media Group, a media conglomerate owning TV and radio stations across 16 major US markets.
How much does CMG Local Solutions cost?
Clutch data shows client budgets between $156,000 and $580,000 per year. This is enterprise-level pricing.
Does CMG work with small contractors?
Their pricing and approach targets larger businesses with significant marketing budgets. Most contractors under $5M revenue would be below their minimum.
What's the difference between CMG and Fervor Studio?
CMG is a media-company-backed agency for large businesses with $150K+ annual budgets. Fervor Studio is a CRO specialist for home-service contractors at any size, with project-based pricing starting with a free Site Inspection.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection