Who is Built-Right Digital?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Built Right Digital.
Built-Right Digital is a Naperville, Illinois agency built specifically for home service contractors. And they do something most agencies don't: publish their pricing. Four tiers, clearly laid out. Essentials at $1,199/month, Launch at $2,099, Scale at $4,199, and Pro at custom pricing. No hidden fees, no "contact us for a quote" runaround.
Recognition: Published transparent pricing (4 tiers) · Purpose-built for home services
Feature review at a glance
Side-by-side
Where Built Right Digital excels
Pricing transparency. In an industry where most agencies hide their numbers behind a sales call, Built Right Digital puts it all on the website. That alone filters out tire-kickers and attracts contractors who appreciate straight talk. And the tiered structure lets you start small and scale up as results come in.
And if you're a bath remodeling contractor specifically, that trade depth counts for something. Built Right Digital knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
Transparent pricing is a trust signal that most agencies are afraid to offer. But the Essentials tier at $1,199/month is described as a "starter" package with limited scope. The real question is what you actually get at that level vs. what requires the $4,199 Scale tier.
Who typically hires Built Right Digital
Home service contractors who want predictable monthly marketing costs with clear deliverables at each tier.
Where Fervor differs as a Built Right Digital alternative
Built Right Digital and Fervor don't actually compete. Built Right Digital gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Built Right Digital may fall short for contractors
No verified case studies or awards. Team size is unverified. And their focus is paid media and SEO, not conversion rate optimization.
Choosing the right agency for your business
Choose Built Right Digital if:
- You need an agency that only works with bath remodeling contractors
- You want bath remodeling-specific keyword strategy and campaign management
- You value published transparent pricing with clear tier progression for home services
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Built Right Digital can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Questions to review before hiring Built Right Digital
How much does Built Right Digital charge?
Four published tiers: Essentials ($1,199/mo), Launch ($2,099/mo), Scale ($4,199/mo), and Pro (custom pricing).
Does Built Right Digital require contracts?
Contract terms aren't publicly specified. Ask during consultation.
Does Built Right Digital offer CRO?
Their core services are Google Ads, SEO, Meta Ads, and web design. No dedicated conversion rate optimization service.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection