Who is Anchour?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Anchour.
Anchour is a branding-first agency out of Maine — about 40 people. They rank for "solar marketing agency" because they have a dedicated solar vertical page and a Venture Solar case study. But solar is one of many industries they serve. They also do craft beer, fintech, healthcare, and CPG. So when you hire Anchour, you're getting a creative branding agency, not a solar marketing specialist.
Recognition: AdWeek fastest-growing agency · Ad Age Best Agency to Work (2024) · Inc. fastest-growing companies · Top 3 Branding Agency in U.S.
Feature review at a glance
Side-by-side
Where Anchour excels
Brand identity work. If your solar company needs a full rebrand — logo, positioning, visual system, packaging — Anchour is legitimately strong at that. Their AdWeek and Ad Age recognition is for creative work, not lead generation. And a 40-person team with dedicated strategy, design, and dev departments means the creative output is polished.
Our take
Anchour ranks for "solar marketing agency" because they built a good landing page and have one solar case study. But their DNA is branding and creative — not contractor lead generation. If you need a polished brand identity, they deliver. If you need your website to book more solar installs, that's a conversion problem they're not set up to solve.
Who typically hires Anchour
Mid-to-large companies ($5M+) across any industry who need a full rebrand or brand refresh — logo, visual identity, website, and packaging.
Where Fervor differs as a Anchour alternative
Anchour and Fervor don't actually compete. Anchour gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Anchour may fall short for contractors
Not contractor-specialized. Solar is a content play, not a core vertical. No trade-specific CRO, no contractor conversion data. And their client base (craft beer, fintech, pharma) suggests pricing and attention levels geared toward larger budgets.
Choosing the right agency for your business
Choose Anchour if:
- You need SEO, PPC, web design, and paid channels managed under one roof
- You want more visitors hitting your site every month
- Your main bottleneck is traffic volume, not what happens after visitors land
- You value branding-first approach with adweek/ad age recognition — solar is one vertical among many
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Anchour can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Questions to review before hiring Anchour
Does Anchour specialize in solar marketing?
Solar is one of several industries Anchour serves. They have a dedicated solar page and a Venture Solar case study, but their core expertise is branding and creative across multiple industries — food, fintech, healthcare, CPG.
Where is Anchour located?
New Gloucester, Maine. They're a ~40-person agency with strategy, design, and development departments.
Does Anchour offer CRO for solar companies?
Anchour focuses on branding, web design, and performance marketing. They don't specialize in conversion rate optimization for contractor or solar websites.
How much does Anchour charge?
Pricing isn't published. Given their awards pedigree and enterprise client base, expect premium agency pricing.
What's the difference between Anchour and Fervor Studio?
Anchour is a branding agency that happens to serve solar as one vertical. Fervor Studio is a CRO agency that specifically optimizes contractor websites — including solar — to convert more visitors into booked jobs.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
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