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Free Tool · Roofing Scorecard

Roofing Business Health Scorecard

Eight questions about how you price, cost, and market your roofing business. One honest score, and the three things to fix first.

Built for roofing owners who'd rather know than guess. Your numbers stay in your browser.

01Do you price every job to a target margin?
02Do you know your true cost per billable hour?
03Do you know your gross margin from last quarter?
04Do you forecast cash flow ahead of time?
05Is your marketing spend tracked to leads and jobs?
06Do you review KPIs (close rate, average job) regularly?
07Do you have recurring or service-agreement revenue?
08Have you raised prices in the last 12 months?

What you get

Three reasons this earns its place on your desk

01

A score, not a sales call

Eight questions and a number out of 100 that tells you how your roofing business is actually run.

02

Find the weakest link

The scorecard surfaces whether pricing, labour cost, cash flow, or marketing is the thing holding you back.

03

Leave with three fixes

Your lowest-scoring areas come back ranked, with the first move for each.

What it measures

Eight checks on how the business is run

Pricing to a margin, knowing your true labour cost, tracking gross margin, forecasting cash flow, tracking marketing, reviewing KPIs, recurring revenue, and whether you have raised prices in the last year. Each maps to a common reason a roofing business stalls; your lowest scores come back ranked.

Get the download

Email me my full scorecard

Get your score and ranked fix list as a PDF you can act on this quarter.

FAQ

Common questions

What does the business health scorecard measure?
How you price jobs, whether you know your true labour cost, how you forecast cash flow, whether marketing is tracked, and whether you review KPIs. Each maps to a common reason trades businesses stall.
Is it a sales tool?
No. The score and the fix list are yours whether or not you ever talk to us. Most fixes are things you can act on yourself this quarter.

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