Is Your Contractor Website Leaking Leads?
Six questions about your site. One honest score at the end. You'll see exactly where ready-to-book customers are slipping through — and what it's costing you a month.
Benchmarked against 380 contractor websites in the Fervor Contractor CRO Index.
Leak estimate assumes up to 2.5 points of recoverable conversion at a 30% close rate. A directional figure, not a guarantee — your real numbers depend on traffic quality and how you price jobs.
What you get
Three reasons this earns its place on your desk
Get a score, not a sales pitch
Six questions, a number out of 100, and a plain read on where your site stands against the 380 contractor sites in our index.
See the leak in dollars
The scorecard turns each weak spot into an estimated monthly cost, so the problem stops being abstract.
Leave with the three fixes that matter
You get the highest-leverage changes for your score first, ranked, with no obligation to do them with us.
How it scores
Six checks the index says matter most
Each question maps to a conversion factor measured across the 380 contractor websites in the Fervor Contractor CRO Index: mobile load speed, phone placement, a no-call booking path, visible reviews, form length, and mobile rendering. The score weights them by how much each moves real bookings.
Get the download
Email me my full scorecard
Get your score, the dollar estimate, and your ranked fix list as a PDF you can act on this week.
FAQ
Common questions
- How does the lead-leak scorecard work?
- You answer six questions about your website — mobile load speed, whether your phone number is in the header, online booking, review visibility, and form length. Each maps to a conversion factor measured across the 380 sites in our index, and the tool returns a score with the biggest leaks first.
- Is the scorecard a sales tool?
- It is a real diagnostic. The score and the fix list are yours whether or not you ever talk to us. Most of the recommended fixes are things you or your current developer can do without hiring anyone.
Want the same read on your own website?
The Site Inspection scores your contractor site on 100 points and shows you, with evidence, where ready-to-book homeowners slip through. First several free each week.