Who is SmartTouch Interactive?
SmartTouch Interactive is an Austin-based agency built exclusively for home builders and real estate developers. Their proprietary NexGen CRM has processed over 1 million leads resulting in $2B+ in new home sales. And they've won "Best Email Volume Builder" four consecutive years. They present regularly at NAHB's International Builders' Show.
Recognition: 1M+ leads converted to $2B+ in new home sales · "Best Email Volume Builder" 4 consecutive years · NAHB IBS presenter
Side-by-side
Where SmartTouch excels
A CRM purpose-built for the builder sales process. NexGen isn't a generic CRM with bolt-on features — it's designed from the ground up for how builders sell homes. Processing 1M+ leads into $2B+ in sales means they understand the full journey from initial interest to closing. And four consecutive email marketing awards tell you they know how to nurture prospects through the long decision cycle that defines new home purchases.
And if you're a custom home builders contractor specifically, that trade depth counts for something. SmartTouch knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs
SmartTouch and Fervor don't actually compete. SmartTouch gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose SmartTouch if:
- You need an agency that only works with custom home builders contractors
- You want custom home builders-specific keyword strategy and campaign management
- You value proprietary nexgen crm — 1m+ leads processed, $2b+ in attributed new home sales
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, SmartTouch can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection