Who is Smart Solar Marketing?
Smart Solar Marketing has spent 8+ years working exclusively with solar installers out of Oregon. Their standout tactic is a city page network strategy — building location-specific landing pages for every service area you cover — which is a proven way to dominate local search across multiple markets without starting from scratch in each one.
Recognition: 8+ years exclusively solar · City page network strategy
Side-by-side
Where Smart Solar Marketing excels
Systematic geographic expansion for solar. If you're a solar installer looking to scale into new markets, Smart Solar's city page approach gives you a landing page for each city before you even run your first ad there. And 8 years of solar-only work means they get the longer sales cycles, the incentive-based buyer psychology, and the seasonal patterns that make solar marketing fundamentally different from other trades.
And if you're a solar contractor specifically, that trade depth counts for something. Smart Solar Marketing knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs
Smart Solar Marketing and Fervor don't actually compete. Smart Solar Marketing gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose Smart Solar Marketing if:
- You need an agency that only works with solar contractors
- You want solar-specific keyword strategy and campaign management
- You value 8+ years solar-only — city page network strategy for geographic expansion
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Smart Solar Marketing can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection