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RMG vs. Fervor Studio Honest Agency Comparison

RMG is a home-services marketing agency in U.S.-based, specializing in SEO, PPC, Social Media. Fervor Studio specializes in CRO for contractors. Here's the honest comparison.

Who is Restoration Marketing Group (RMG)?

Restoration Marketing Group (RMG) serves hundreds of restoration clients across the U.S. with SEO, PPC, social media, local SEO, and a pay-per-lead model. Their leads are exclusive — you're not sharing them with another restoration company.

Headquarters U.S.-based
Team size Small-mid
Focus Home services only
Trades Restoration

Recognition: Hundreds of restoration clients · Exclusive (non-shared) leads

Side-by-side

RMG Fervor Studio
Focus Home services marketing CRO specialist — conversion rate optimization for contractors only
Core model SEO + PPC + social + local SEO + pay-per-lead for restoration CRO audits + conversion-focused web design ($2,497–$30,000)
Trades Restoration only 18 trades across 5 categories
Pricing Monthly retainer + pay-per-lead options Project-based — Site Inspection (free), Leak Plug Sprint (from $2,997), Booked by Design (from $8,500), Performance Partner (from $997/mo)
Key strength Hundreds of restoration clients with exclusive (non-shared) leads — scale + exclusivity Revenue-per-visitor optimization — measures what your traffic is worth, not just how much you get
Free audit? Yes — free Site Inspection with Fervor Grade™ score

Where RMG excels

Scale-driven pattern recognition with exclusive leads. Hundreds of restoration clients means RMG has seen what works in water damage vs. fire vs. mold vs. biohazard across dozens of markets. That volume of data produces playbooks a smaller agency simply can't build. And the exclusive lead model means you're not competing with another RMG client for the same prospect — which changes the ROI math on every lead you receive.

And if you're a restoration contractor specifically, that trade depth counts for something. RMG knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.

Where Fervor differs

RMG and Fervor don't actually compete. RMG gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.

(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)

Revenue per visitor

Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.

The Site Inspection

Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.

Conversion-first design

Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.

Who should choose which

Choose RMG if:

  • You need an agency that only works with restoration contractors
  • You want restoration-specific keyword strategy and campaign management
  • You value hundreds of restoration clients with exclusive (non-shared) leads — scale + exclusivity

Choose Fervor if:

  • Your site gets traffic but your close rate from web leads sits under 5%
  • You want to know exactly which pages are bleeding leads right now
  • You need a website rebuilt around revenue per visitor, not just how it looks
  • You want a Canada-based agency that works with US and Canadian contractors

One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, RMG can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.

Find out which problem you actually have

The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.

Get My Free Site Inspection
Agency ComparisonRestoration

Nenyi Keborku
Nenyi Keborku Founder, Fervor Studio