Who is PoolMarketing.com?
PoolMarketing.com is the dominant agency in the pool space, and it's not close. Their CEO is Editor-in-Chief of Pool Magazine, and they own PoolContractor.com — an industry directory that doubles as a lead gen channel. They work with everyone from small local builders to operations pulling in $300M+ annually.
Recognition: CEO is Editor-in-Chief of Pool Magazine · Owns PoolContractor.com · Serves companies up to $300M+
Side-by-side
Where PoolMarketing.com excels
Industry ownership you can't replicate. When your CEO edits Pool Magazine and you own the contractor directory, you have access to trends, buyer data, and industry networks that no generalist agency can touch. And serving companies ranging from local builders to $300M operations means they understand pool marketing at every scale. If you're in the pool business, PoolMarketing.com is the name most people in your industry already know.
And if you're a pool/spa contractor specifically, that trade depth counts for something. PoolMarketing.com knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs
PoolMarketing.com and Fervor don't actually compete. PoolMarketing.com gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose PoolMarketing.com if:
- You need an agency that only works with pool/spa contractors
- You want pool/spa-specific keyword strategy and campaign management
- You value owns pool magazine + poolcontractor.com — unmatched industry access
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, PoolMarketing.com can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection