Who is Pool Builder Agency?
Pool Builder Agency offers a turn-key system: lead generation, appointment setting, and their proprietary Mpower CRM bundled together. You don't manage multiple vendors. They fill your pipeline — new construction and renovation — through one system.
Recognition: Turn-key marketing and sales system · Covers new construction and renovation · Proprietary Mpower CRM
Side-by-side
Where Pool Builder Agency excels
Simplicity for pool builders who want to build pools, not manage marketing. Lead gen, appointment setting, and CRM pipeline management all through Mpower — so the only thing you touch is the proposal. And covering both new construction and renovation means they understand both sides of your business. If you want the marketing machine running while you focus on builds, the turn-key model is designed exactly for that.
And if you're a pool builders contractor specifically, that trade depth counts for something. Pool Builder Agency knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs
Pool Builder Agency and Fervor don't actually compete. Pool Builder Agency gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose Pool Builder Agency if:
- You need an agency that only works with pool builders contractors
- You want pool builders-specific keyword strategy and campaign management
- You value complete turn-key system — lead gen, appointment setting, and mpower crm bundled for pool builders
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Pool Builder Agency can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection