Who is Periscope Media?
Periscope Media is one of the few Canada-based agencies specializing in contractor marketing. They serve home renovation contractors with SEO, Google Ads, and Webflow design — and they actually understand the Canadian market. Provincial regulations, PIPEDA compliance, smaller market sizes. Most contractor agencies are American and don't think about any of that.
Recognition: YouTube testimonial showcase · Webflow specialist · Canada-based
Side-by-side
Where Periscope Media excels
Canadian market fluency. If you're a Canadian contractor, you already know the frustration of working with U.S.-based agencies that don't understand provincial licensing, different seasonal patterns, or the regulatory environment north of the border. Periscope Media eliminates that translation layer. And their YouTube testimonial showcase lets you see actual Canadian contractors talking about results, not just agency-curated case studies.
And if you're a home renovation contractor specifically, that trade depth counts for something. Periscope Media knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs
Periscope Media and Fervor don't actually compete. Periscope Media gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose Periscope Media if:
- You need an agency that only works with home renovation contractors
- You want home renovation-specific keyword strategy and campaign management
- You value canada-based — understands canadian market, regulations, and contractor dynamics
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Periscope Media can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection