Who is Hook Agency?
Hook Agency is a 100% home-services marketing agency out of Minneapolis, founded by Tim Brown. He's a best-selling author, keynotes at Roofcon and AHR, and hosts podcasts for both roofing and HVAC contractors. So if you've been in the trades long enough, you've probably heard his name.
Recognition: Inc. 5000 · 4.9★ (174 Google reviews) · Founder Tim Brown keynotes at Roofcon & AHR · Hosts Roofing and HVAC podcasts
Side-by-side
Where Hook Agency excels
Content authority and industry presence. Tim Brown shows up at the trade shows your team attends, writes the ranking lists your competitors read, and hosts the podcasts playing in your truck. That visibility translates into credibility for Hook's clients. And their SEO and web design work is genuinely strong, particularly for roofing and HVAC contractors north of $3M in revenue.
Where Fervor differs
Hook Agency and Fervor don't actually compete. Hook Agency gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose Hook Agency if:
- You need SEO, PPC, web design, and paid channels managed under one roof
- You want more visitors hitting your site every month
- Your main bottleneck is traffic volume, not what happens after visitors land
- You value industry thought leadership + trade show presence + content marketing expertise
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Hook Agency can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection