Who is Halstead Media?
Halstead Media covers the outdoor living space — deck builders, landscapers, and outdoor living contractors. They provide a live reporting dashboard (not monthly PDFs, actual real-time data) and invest in ongoing industry-specific training to stay current with trends in the outdoor living market.
Recognition: Live reporting dashboard · Ongoing industry-specific training
Side-by-side
Where Halstead Media excels
Real-time transparency in a niche market. The live dashboard means you can check campaign performance whenever you want — no waiting for your agency's monthly report to find out what happened three weeks ago. And their ongoing industry training means the team actually knows about new decking materials, outdoor kitchen trends, and the seasonal buying patterns that drive your business. So if you're an outdoor living contractor who wants to see your data when you want to see it, Halstead's live dashboard is a genuine upgrade over the standard agency experience.
And if you're a landscaping contractor specifically, that trade depth counts for something. Halstead Media knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs
Halstead Media and Fervor don't actually compete. Halstead Media gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose Halstead Media if:
- You need an agency that only works with landscaping contractors
- You want landscaping-specific keyword strategy and campaign management
- You value landscape and outdoor living only — live reporting dashboard + ongoing industry training
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Halstead Media can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection