Who is FatCat Strategies?
FatCat Strategies serves kitchen and bath, remodeling, and general home improvement contractors with PPC, web design, social media, email, and reputation management. Their differentiator is detailed analytics and lead tracking — giving you visibility into which channels are actually generating revenue, not just activity.
Recognition: Detailed analytics and lead tracking · Home improvement vertical focus
Side-by-side
Where FatCat Strategies excels
Lead tracking that connects spend to jobs. FatCat's analytics show you which campaigns and keywords are driving booked jobs — not just clicks or form fills. And for K&B contractors spending $5K+/month on ads, that clarity directly changes how you allocate budget. If you're tired of reports that show "impressions" and "click-through rates" without telling you how many of those clicks turned into actual projects, FatCat's tracking fills that gap.
And if you're a kitchen & bath contractor specifically, that trade depth counts for something. FatCat Strategies knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs
FatCat Strategies and Fervor don't actually compete. FatCat Strategies gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose FatCat Strategies if:
- You need an agency that only works with kitchen & bath contractors
- You want kitchen & bath-specific keyword strategy and campaign management
- You value detailed lead tracking and analytics for home improvement contractors
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, FatCat Strategies can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection