Who is Concrete CEO?
Concrete CEO pairs digital marketing with business coaching for concrete contractors — 200+ served so far. Their model recognizes something most agencies miss: sometimes the bottleneck isn't leads. It's operations. Clients have crossed $2M in annual sales through the combined approach.
Recognition: 200+ contractors served · Client crossed $2M in sales · Combines coaching and marketing
Side-by-side
Where Concrete CEO excels
Identifying and fixing the real bottleneck. Many concrete contractors don't need more leads — they need better systems, pricing strategies, and operational infrastructure to handle the growth they already have. Concrete CEO addresses both sides. And the $2M client milestone shows the model produces real business growth, not just marketing activity. So if you're a concrete contractor who's been throwing money at ads but your crew can't keep up or your margins are thinning, the coaching component might be the piece you're actually missing.
And if you're a concrete contractors contractor specifically, that trade depth counts for something. Concrete CEO knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs
Concrete CEO and Fervor don't actually compete. Concrete CEO gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose Concrete CEO if:
- You need an agency that only works with concrete contractors contractors
- You want concrete contractors-specific keyword strategy and campaign management
- You value business coaching bundled with marketing — 200+ concrete contractors served, clients scaling past $2m
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Concrete CEO can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection