Who is CI Web Group?
CI Web Group has multiple U.S. offices, 15+ years in home services, and one relationship that says more than any award: they've been Ferguson Air & Water's preferred marketing agency since 2008. That's 18 years with the same enterprise client. They also integrate AI-powered tools across their marketing stack for campaign optimization and lead generation.
Recognition: Ferguson Air & Water preferred agency since 2008 · AI-powered marketing platform · 15+ years
Side-by-side
Where CI Web Group excels
Enterprise-level trust, verified by duration. An agency doesn't stay preferred by a client like Ferguson for 18 years on charm — that relationship survives on results. And CI Web Group's AI-powered marketing tools add automation to campaign management, which matters if you're running multiple locations or handling high lead volumes where manual optimization breaks down. So if you're an established HVAC, electrical, or plumbing contractor who needs an agency with proven staying power and a modern tech stack, CI Web Group has both.
Where Fervor differs
CI Web Group and Fervor don't actually compete. CI Web Group gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose CI Web Group if:
- You need SEO, PPC, web design, and paid channels managed under one roof
- You want more visitors hitting your site every month
- Your main bottleneck is traffic volume, not what happens after visitors land
- You value ferguson air & water preferred agency since 2008 — ai-powered marketing tools
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, CI Web Group can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection