Who is BēST Roofer Marketing?
BēST Roofer Marketing pairs digital marketing with sales consulting, which is rare in the roofing space. Their VPs have personally sold over $3 million in roofing work, and the team has consulted 3,000+ small businesses. So they understand what happens after the lead comes in — not just how to generate it.
Recognition: Consulted 3,000+ SMBs · VPs have personally sold $3M+ in roof work · Sales + marketing hybrid
Side-by-side
Where BēST Roofer excels
Sales-side credibility that most agencies lack. When your VPs have personally sat at kitchen tables closing $3M+ in roof work, they know the in-home appointment, the estimate presentation, the objection handling. BēST Roofer Marketing optimizes for the full pipeline — lead-to-sale, not just lead volume. If your close rate is the bottleneck (and for many roofers, it is), the sales consulting component addresses the problem your marketing agency can't.
And if you're a roofing contractor specifically, that trade depth counts for something. BēST Roofer knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs
BēST Roofer and Fervor don't actually compete. BēST Roofer gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose BēST Roofer if:
- You need an agency that only works with roofing contractors
- You want roofing-specific keyword strategy and campaign management
- You value sales + marketing hybrid — vps with $3m+ in personal roofing sales experience
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, BēST Roofer can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection