Who is Abstrakt Marketing Group?
Abstrakt Marketing Group is a St. Louis-based B2B agency that serves multiple industries, including solar. But their core offering is unusual: outbound lead generation — appointment setting, LinkedIn outreach, cold outreach. They go find the leads instead of waiting for them. And they offer one-per-market exclusivity for solar clients.
Recognition: One solar company per market exclusivity · Performance guarantees · B2B lead generation specialists
Side-by-side
Where Abstrakt excels
Proactive outreach that fills the inbound gap. Most solar agencies run SEO and PPC and wait for leads to come in. Abstrakt goes and finds them — through outbound appointment setting and LinkedIn outreach. And the one-solar-company-per-market exclusivity means your agency isn't also booking appointments for your competitor. So if your inbound pipeline isn't enough and you need someone actively filling the top of your funnel, Abstrakt's outbound model is designed for that.
And if you're a solar contractor specifically, that trade depth counts for something. Abstrakt knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs
Abstrakt and Fervor don't actually compete. Abstrakt gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 65 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Who should choose which
Choose Abstrakt if:
- You need an agency that only works with solar contractors
- You want solar-specific keyword strategy and campaign management
- You value outbound lead generation with one-per-market solar exclusivity and performance guarantees
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Abstrakt can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. And some contractors end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection