This is the top-level entry point for Fervor Studio's roofing work. Two spokes live underneath it. Roofing marketing covers the paid, organic, and review-velocity system that books roofs. Roofing website design covers the structural conversion layer the marketing points at. Both spokes are built for $1.5M-$5M residential and commercial roofing operators across the United States and Canada.
If you are still mapping out the roofing trade in depth, the canonical trade guide lives at the Roofing Trade Guide under the building-envelope vertical. The 130-brand benchmark study Fervor publishes annually lives at State of the Roofing Industry 2026.
Choose your starting point
The two spokes go deep on different parts of the same operating system. Most roofing owners benefit from reading both, in either order.
Roofing Marketing
The full marketing system: Local Services Ads, Google Ads, Meta Ads, organic SEO, Google Business Profile, NiceJob review acquisition, CallRail attribution, and CRM integration. Covers the math (CAC, LTV, payback), the channel taxonomy, the budget bands by company size, the most expensive common mistakes, and how to evaluate a roofing marketing agency before signing. Drawn from the 130-brand Contractor CRO Index 2026.
Roofing Website Design
The structural conversion layer the marketing system points at. Covers the Fervor Grade rubric applied to roofing (six conversion categories), the eight functional jobs every roofing website has to do, mobile-first Core Web Vitals work, conversion-focused UX, WCAG 2.1 AA accessibility (and why overlay widgets are not a path), schema markup, and the price-tier breakdown of roofing web design in the market in 2026.
The evidence behind this work
Both spokes ground in the State of the Roofing Industry 2026, drawn from 130 roofing contractor websites Site Inspected under the Fervor Grade™ rubric (100 points across six categories, with axe-core 4.10.2 for WCAG 2.1 AA accessibility and Google Lighthouse 13.3.0 for Core Web Vitals). Headline findings: mean Fervor Score 67.8 (a D on standard grading), 49.2 percent of inspected sites graded D or F, median mobile LCP 7.88 seconds against Google's 2.5-second "Good" threshold, 30.8 percent of sites carrying at least one Critical-severity WCAG violation, and only 0.8 percent earning an A grade.
So the bar across the roofing trade is low. The headroom for any operator willing to treat the website as operating equipment is large. Both spokes walk through what taking that headroom looks like in practice.
