What we found on mrelectric.com
Mr. Electric is a national electrician franchise operating under the Neighborly brand umbrella (same parent company as Aire Serv, Mr. Rooter, and a handful of other sister brands we have been auditing). According to Ahrefs, mrelectric.com pulls 40K monthly organic visitors with an estimated traffic value of $99.9K. So we picked the three highest-traffic pages we could verify and ran them through the standard teardown protocol.
The pages we tore down:
- /blog/the-history-of-electricity-history-of-electricity-timeline, a long-tail informational blog on the history of electricity (2.2K monthly organic visitors, 7% traffic share, the highest-traffic page in our set)
- /emergency-electrician, the 24/7 emergency electrician service page (1.6K monthly visitors, 5% share)
- /residential/detectors/smoke-detector-repair-service, a hardwired smoke detector repair service page (862 monthly visitors, 3% share)
And the story on this one is the variance across the three pages. Every other Neighborly-template site we have audited in this series (Aire Serv, Mr. Rooter) has been consistent: all three tested pages score similarly on Google's test, all three have similar lead capture problems, all three have similar trust signal gaps. Mr. Electric is different. The blog post scored 72 out of 100 (the best franchise score in our entire HVAC and electrician batch), and the two service pages scored 32 and 36. Same site. Same template. Same company. Different outcomes.
"25% of homeowners say trusting contractors is their top challenge when planning home improvement projects."
— Houzz Inc. (2025)
Performance: the blog scored 72, the service pages scored 32
Quick framing note before we dig in. Google PageSpeed Insights runs a simulated slow-phone lab test, so the scores it reports are worst-case numbers, not what a real user on a fast phone with good WiFi experiences. The pages probably feel fine when you open them yourself. But Google uses these lab scores as a ranking factor in its search results, which means every page scoring in the 30s is eating a real search-ranking penalty.
The history-of-electricity blog scored 72 out of 100. That is the highest franchise-template score we have recorded across the entire HVAC and electrician batch in this CRO Index. For context: Aire Serv's best page scored 42. Mr. Rooter's best scored 33. Happy Hiller's best scored 54. Mr. Electric's blog post is a clear outlier within the Neighborly franchise family, and we do not know exactly why, other than that blog posts are usually lighter than service pages on this template family.
"53% of mobile users abandon sites that take longer than 3 seconds to load."
— Google / SOASTA (2017)
The emergency electrician page scored 36. The smoke detector repair service page scored 32. Both are in the red zone on Google's mobile test. Both use the same franchise template the blog uses, but both carry more content modules (service descriptions, pricing callouts, trust badges, contact forms, extra CTAs), and that extra weight is enough to drop the score by 36 to 40 points.
The one performance metric that does map to something real for a homeowner on any device is layout stability (how much content shifts around as the page loads). The blog and the emergency electrician page both score 0.000, which is effectively perfect. The smoke detector service page scores 0.155, which fails Google's threshold of 0.1. In practice: on the smoke detector page, as the page loads, images and extra content modules shift paragraphs down, so a homeowner trying to tap a button is tapping a moving target. That is observable regardless of connection speed, and it is a real conversion-killer.
Compounding effect
"Conversion rates drop approximately 12% for each additional second of page load time."
— Google / Deloitte (2020)
Lead capture: the same 5-forms-per-page Neighborly template
We already covered the Neighborly form pattern in our Aire Serv and Mr. Rooter teardowns. Mr. Electric runs the exact same template, so the same pattern shows up. Every page carries five form instances in the markup, including:
- A 1-field zip code search at the top of the page
- A 5-field select-with-text combo (purpose not obvious from the markup)
- A 9-field contact form asking for first name, last name, email, phone, street address, zip, two checkbox confirmations, and one more text field
- A second 1-field zip code search further down
- A second 9-field contact form, identical to the first
The 9-field form is the problem. Nine fields is a lot of friction for any homeowner, but especially for a homeowner trying to reach an emergency electrician. And the form is rendered twice on every page: once in what looks like the sidebar, once in what looks like the footer or body. Five total form instances on a page that is supposed to be about calling an electrician right now.
"68% of users would not submit a form if it required too much personal information."
— Baymard Institute (2024)
The CTA inventory is ten items across the three pages: "Easy Online Booking," "Click to Call," "Find My Local Mr. Electric," "Call Us," "Contact Us," "Find Local Help," "Find Nearest Location," "Submit and Continue," "Apply Locally," and a couple of page-specific ones. That is a lot of different ways to take action, and none of them is the single obvious primary path. Choice paralysis on an emergency electrician page is the last thing you want, because the homeowner whose power just went out at 10pm needs the clearest possible next step, not a menu of ten options.
The right form for an electrician franchise is three fields: name, phone, zip. Put it at the top of the page. Put it above the fold. Let the homeowner fill it out in ten seconds and move on. Mr. Electric has three times that many fields and does it twice on the same page.
Trust signals: a 50-review count hiding in the data, no widget
A correction from our initial scraper data: our automated tool reported zero review widgets on Mr. Electric's pages. But Chrome browser verification found a full "Mr. Electric Customer Reviews" section on the emergency electrician page with star ratings and a customer review carousel. The reviews are rendered via JavaScript after the initial page load, which is why the scraper missed them. So Mr. Electric does have visible customer social proof on the page.
The corrected trust signal audit:
- Customer Reviews section: Present on the emergency electrician page, with star ratings and customer review carousel.
- BBB badge: Not found on any page.
- Google Reviews widget: Not found (they use their own review system).
- Star rating: Present in the customer reviews section.
- Review widgets (any platform): Present (custom review carousel).
- Certifications: Not found on any page.
- Chat widget: Not found on any page.
- Trust badges: Present on the history-of-electricity blog and the smoke detector page. Not present on the emergency electrician page.
Comparison
"83% of consumers use Google to find local business reviews; 74% use two or more review platforms when researching."
— BrightLocal (2025)
So Mr. Electric has more social proof than our initial scraper data suggested. The Customer Reviews section with star ratings is a real trust signal that a homeowner can see, read, and use to make a decision. It's the same Neighborly template pattern we found on Mr. Rooter. The gap isn't 'no reviews.' The gap is the absence of a Google Reviews embed specifically (which would connect to the star rating homeowners see in Google search results) and the absence of a BBB badge.
And the hidden code labels (the invisible markup that tells Google what kind of business each page represents) are the same bare-minimum pattern we saw on the other Neighborly brands. Every page carries one label: a "where this page lives in the site" tag. That is it. No "this is an electrician" label. No "this is a business" label. No "this is a FAQ section" label on the Q&A content. Nothing for Google to use beyond the most basic signal that the page exists at all.
What Mr. Electric does well
A teardown that just lists problems is not useful. Mr. Electric does several things genuinely well, and the blog post's 72/100 score is the biggest one.
The blog template is actually fast. The history-of-electricity blog post scored 72 out of 100 on Google's mobile test. That is a real passing-grade score for a contractor franchise, and it is the highest franchise score across our HVAC and electrician teardown batch. Whatever Mr. Electric is doing with the blog template (fewer third-party trackers, leaner layout, lighter images, better caching), they should apply it to the service page template. A 36-point gap between the blog and the service pages on the same site means the fix is possible.
Content depth on every tested page. The history-of-electricity blog is 4,077 words. The emergency electrician page is 2,535 words. The smoke detector repair page is 3,440 words. These are substantial, keyword-rich pages that earn their organic traffic. Whoever owns content at Mr. Electric knows how to write long-form service pages and long-form blog content.
Internal linking density. 152 internal links on the blog. 241 on the emergency page. 147 on the smoke detector page. That is a deliberate cross-linking strategy passing search authority between related pages. Most contractor sites we audit run 50 to 100 internal links per page. Mr. Electric runs 150 to 240.
Layout stability is clean on two of three pages. The blog and the emergency electrician page both score 0.000 on layout shift, which is effectively perfect. The smoke detector page is the exception (0.155, which fails). So the template CAN be stable; something specific on the smoke detector page is causing the shift, and it is fixable.
Phone number and CTA in the navigation. The (844) 866-1367 line appears in the main nav across all three pages, with a "Click to Call" and "Find My Local Mr. Electric" button. The homeowner does not have to scroll to find the conversion path. That part of the design is solid.
"64% of homeowners say having recommendations or references is a top-three factor in choosing a contractor."
— Houzz Inc. (2025)
What the gaps mean for local electricians
Mr. Electric is a national franchise. You are an independent electrician. And the competitive gap is wider than you think.
Display Google Reviews on every page. Mr. Electric has 50 reviews in their data and zero widgets rendering it on any page we tested. Your site should have a Google Reviews widget with the star count, review count, and "read all reviews" link directly under your headline on every service page. Above the fold. On every location page. If you have 30 reviews, put that number on the page. If you have 100, even better. Either way, it is more social proof than a national franchise is showing anywhere.
Cut your contact form to three fields. Mr. Electric runs a 9-field form twice on every service page. Yours should be three fields: name, phone, zip. Put it above the fold. That is enough to capture the lead and route it to your scheduling system. Every extra field is a reason for a homeowner to close the tab. Nine fields is a full resume. Three fields is a business card.
Beat them on Google's mobile test. Mr. Electric's service pages scored 32 and 36 out of 100 on Google's test. Yours should score 85+. Shrink your hero images to under 100KB, move tracking scripts to load after the page appears, and audit every third-party widget you installed in the last year. A page that scores 85+ outranks a franchise page that scores in the 30s for the same "electrician [city]" query, every time.
Use the specific "Electrician" business label Google supports. Mr. Electric's pages only carry the most basic hidden code label ("this page is on a site"). Your site should tell Google specifically that you are an electrician (there is a dedicated "Electrician" business label Google reads automatically), plus mark your FAQ sections as FAQs so Google can pull them into the expanded search results, and mark your location pages with your business name, address, and phone. These are invisible labels a developer can add in an afternoon.
"48% of customers say that if a site does not work well on mobile, it signals the company does not care about their business."
— Google Consumer Insights (2018)
The positioning angle is clear. Mr. Electric has the brand recognition, and you do not. But you can have the things they are missing on every service page: visible Google Reviews, a short contact form, a Google mobile score that is not dragging down your rankings, and hidden code labels that tell Google specifically what kind of business you are. None of those things require national-brand resources. They are the kind of details the Neighborly franchise template ignores because nobody owns the individual page experience at the brand level. You own yours. That is your opening.
Frequently asked questions
How does Mr. Electric score on Google's mobile test?
Mr. Electric's history-of-electricity blog post scored 72 out of 100 on Google PageSpeed Insights mobile (the best franchise-template score in our HVAC and electrician batch). The emergency electrician service page scored 36. The smoke detector repair service page scored 32. So the blog is okay and the two service pages both fail Google's test, despite being on the same site with the same template. The gap between 72 and 32 on the same domain is the biggest variance we have recorded on any brand in this teardown series.
Does Mr. Electric show Google Reviews on their pages?
Not directly visible. The audit found no Google Reviews widget, no star rating, and no review count displayed on any of the three pages we tested. Two of the three pages carry a review count of 50 in the page data, but no widget is actually rendering that count on the page. Trust badges of unspecified origin appear on two of three pages, but the social proof a homeowner actually looks for when picking an electrician (visible star rating, review count, link to read reviews) is missing from every page.
Why is Mr. Electric's blog so much faster than their service pages?
We cannot say for certain without access to their content management system, but the most likely explanation is that the blog template is lighter than the service page template. Blog posts typically carry less third-party widget code (no trust badge modules, no location routing components, no pricing callouts), which means the browser has less to download and parse. The 36-point gap between the blog (72 out of 100) and the service pages (32 and 36) is unusual on a shared template family, and it suggests there is a specific set of modules on the service pages that are costing them the score. Those modules are fixable.
How much organic traffic does mrelectric.com get?
According to Ahrefs data from our March 2026 collection, mrelectric.com receives approximately 40K monthly organic visitors with an estimated traffic value of $99.9K. The history-of-electricity blog accounts for 2.2K of that (7% share). The emergency electrician page accounts for 1.6K (5%). The smoke detector repair page accounts for 862 visitors (3%).
