What we found on archadeck.com
Archadeck Outdoor Living is a franchise that designs and builds outdoor living spaces: decks, porches, patios, sunrooms, pergolas. According to Ahrefs, archadeck.com pulls 33.3K monthly organic visitors with an estimated traffic value of $79.6K. Those are strong numbers for the outdoor living space. And the site has content, forms, and CTAs on every page we tested.
The pages we tore down:
- Screened porches photo gallery (4,600 monthly organic visitors, scored 49 on Google's mobile lab test, layout shift 0.095, 2 forms, 107 words)
- Porches service page (1,400 monthly visitors, scored 21, layout shift 0.294, 2 forms, 801 words)
- Patios/hardscapes page (1,300 monthly visitors, scored 32, layout shift 0.296, 2 forms, 749 words)
So the conversion infrastructure is there. "Find Your Builder" and "Contact Corporate" CTAs on every page. Two forms per page. But the mobile experience is the problem. A 21 out of 100 on Google's mobile lab test. An 18.8-second load time on the porches page. And layout shift nearly 3x Google's acceptable limit on two of three pages. Content literally rearranges itself under the homeowner's thumb as the page loads. That's the kind of experience that makes someone tap the back button before they ever reach the form.
"53% of mobile users abandon sites that take longer than 3 seconds to load."
— Google / SOASTA (2017)
Performance: 21 to 49, with layout shift off the charts
Google PageSpeed Insights runs a simulated slow-phone lab test. The scores are worst-case, not what you see on your phone with WiFi. But Google uses them as a ranking factor in search results.
The screened porches gallery scored 49. The porches service page scored 21. The patios page scored 32. None of those pass Google's quality check. And the porches page takes 18.8 seconds to finish loading the main content element on mobile. That's one of the slowest load times in the entire CRO Index.
Compounding effect
"Conversion rates drop approximately 12% for each additional second of page load time."
— Google / Deloitte (2020)
But the layout shift is the bigger story here. Google's acceptable limit is 0.1. The porches page comes in at 0.294. The patios page comes in at 0.296. Both are nearly 3x over the threshold. In practical terms, that means content jumps around visibly as the page loads. Images push paragraphs down. Navigation elements shift. The form that was in one position moves to another as assets load in. The screened porches gallery is better at 0.095 (just under the line), but the two service pages are failing this metric badly.
For a site that relies on photo galleries to sell outdoor living projects, this matters more than it would for a plumbing company. Homeowners are browsing visual content. They're scrolling through project photos, imagining what their backyard could look like. And the page is rearranging itself while they try to do that. It's like flipping through a design magazine where the pages keep turning themselves.
Lead capture: forms on every page, but buried under load times
Every tested page has 2 forms. "Find Your Builder" is the primary CTA, which routes the homeowner to a local franchise location. "Contact Corporate" is the secondary option. Both are present on all three pages.
That's a reasonable conversion setup for a franchise model. The homeowner arrives, browses project photos or service descriptions, and can either find their local Archadeck office or contact the corporate team directly. Two distinct paths for two distinct intents.
"68% of users wouldn't submit a form if it required too much personal information."
— Baymard Institute (2024)
The problem isn't the forms. It's whether anyone sticks around long enough to see them. With an 18.8-second load time on the porches page and content shifting around as the page renders, a meaningful percentage of visitors are gone before the forms even finish loading. You can have the best form in the world, but if the page takes 18 seconds to paint and rearranges itself three times during that window, the form is invisible to anyone who didn't wait.
The screened porches gallery is the best performer in this set at 49/100 and 0.095 layout shift. That's still not great, but it's dramatically better than the service pages. And it's the highest-traffic page of the three (4,600 monthly visitors). So the page that gets the most eyeballs is also the one most likely to hold a visitor long enough to show them a form.
Trust signals: brand name is doing all the work
Zero Google Reviews on any page. Zero trust badges. Zero BBB badges. The porches and patios pages have some star-rating elements visible, but no connected Google Reviews widget or third-party review platform. A homeowner browsing porch designs sees project photos and service descriptions, but no evidence that previous customers were happy with the work.
Comparison
"83% of consumers use Google to find local business reviews; 74% use two or more review platforms when researching."
— BrightLocal (2025)
For a brand that sells $15K to $60K outdoor living projects, that's a significant gap. These aren't impulse purchases. A homeowner researching screened porches is going to check reviews. And if the reviews aren't on the Archadeck website, the homeowner has to leave the site to find them. Some will come back. Many won't.
Archadeck's brand recognition carries some weight. They're an established franchise that's been around since the 1980s. But brand recognition and verifiable social proof are different things. A homeowner might recognize the name and still want to see a 4.8 next to it before they fill out the "Find Your Builder" form.
What Archadeck does well
Traffic volume from visual content. 33.3K monthly organic visitors is serious traffic for the outdoor living category. And the screened porches gallery alone pulls 4,600 of those. Archadeck has figured out that homeowners browse visually when planning outdoor projects. Photo galleries rank for image search, for "screened porch ideas" queries, and for the dreaming stage of the buyer journey. That traffic pipeline is real.
Franchise-appropriate CTAs. "Find Your Builder" is the right CTA for a franchise model. It doesn't ask the homeowner to call corporate. It routes them to their local builder. That's a cleaner user experience than most franchise sites, which often force the visitor through a corporate contact form before redirecting them locally.
"25% of homeowners say trusting contractors is their top challenge when planning home improvement projects."
— Houzz Inc. (2025)
Content on service pages. The porches page carries 801 words. The patios page carries 749 words. Those aren't thin pages. There's enough content for Google to understand what the pages are about and enough information for a homeowner to learn about the services Archadeck offers. The screened porches gallery is lighter at 107 words, but that's expected for a photo gallery page where the images are the content.
What the gaps mean for deck builders
Archadeck's teardown is a performance story. The traffic is there. The content is there. The forms are there. And the mobile experience is undermining all of it.
Fix the layout shift before anything else. 0.294 and 0.296 on the service pages. That's the single most impactful fix Archadeck could make. Set explicit width and height attributes on every image. Reserve space for any ad blocks or embeds. Lazy-load gallery images below the fold. Those changes alone could drop the layout shift under 0.1 without touching any other part of the page.
Compress the gallery images. The screened porches gallery drives 4,600 monthly visitors, and photo galleries are Archadeck's bread and butter for organic traffic. But the images are likely the biggest contributor to the 18.8-second load time on the porches page. Convert to WebP format. Compress to under 200KB per image. Lazy-load everything below the first viewport. The visual quality stays. The load time drops.
"48% of customers say that if a site does not work well on mobile, it signals the company does not care about their business."
— Google Consumer Insights (2018)
Add Google Reviews to every service page. A franchise with 33.3K monthly visitors almost certainly has reviews across its local offices. Pull those reviews onto the service pages. A star rating and review count near the "Find Your Builder" CTA would bridge the trust gap that currently sits between the content and the conversion.
Add hidden code labels. The pages we tested don't carry labels telling Google what Archadeck is. A "home and construction business" label, a "general contractor" label, and a "local business" label for each franchise location would give Google explicit context. For a brand driving 33.3K monthly visitors on outdoor living content, those labels could improve how the pages appear in search results for competitive deck and porch keywords.
"64% of homeowners say having recommendations or references is a top-three factor in choosing a contractor."
— Houzz Inc. (2025)
Frequently asked questions
How does Archadeck score on Google's mobile test?
The screened porches gallery scored 49 out of 100 on Google PageSpeed Insights mobile. The porches page scored 21. The patios page scored 32. The porches page takes 18.8 seconds to finish loading the main content on mobile. And two of three pages have layout shift nearly 3x Google's acceptable limit, meaning content jumps around visibly as the pages load.
Does Archadeck have forms on its pages?
Yes. All three tested pages have 2 forms each with "Find Your Builder" and "Contact Corporate" as the primary calls to action. Lead capture paths exist on every page. The challenge is that the slow load times and layout instability mean many visitors leave before reaching the forms.
Does Archadeck display Google Reviews on its website?
No. Across all three tested pages, there are no Google Reviews widgets, no review counts, no BBB badges, and no trust badges. Some star-rating elements appear on the service pages, but no connected review platform. For a franchise selling $15K to $60K outdoor projects, that's a trust gap.
How much organic traffic does archadeck.com get?
According to Ahrefs data from March 2026, archadeck.com receives approximately 33.3K monthly organic visitors with an estimated traffic value of $79.6K. The screened porches gallery accounts for 4,600 of those (15%). The porches page accounts for 1,400 (5%). The patios page accounts for 1,300 (4%). Combined, those three pages bring in 7,300 monthly visitors.
