Your Website Performs.
Or We Don't Get Paid.

Once you sign off on the final design and give us the green light to push live, the clock starts. The Covenant covers the site we built and you approved. This protects both of us — you get final say, and we know we're being measured on work you agreed was ready.

If you or a third party materially changes the site's structure, copy, forms, CTAs, or conversion flow after launch without our written approval — the Covenant is void. We can't guarantee performance on a site someone else rebuilt underneath us.

Minor content updates are fine. Adding a blog post, updating a phone number, swapping a photo — none of that affects the guarantee. But ripping out the intake form or rewriting the homepage? That's a different site.

Removing, disabling, or misconfiguring GA4, call tracking, or form tracking during the measurement period voids the guarantee. We need the same data you need to prove results.

If tracking goes down accidentally — a plugin conflict, a tag manager hiccup — we pause the clock and resume when it's restored. No penalty for honest accidents.

If a documented Google algorithm update, a seasonal industry shutdown (roofing in a northern January, for instance), or a force majeure event causes a traffic drop exceeding 40% from baseline — the 90-day window extends by the duration of the impact, up to an additional 90 days.

We don't guarantee against events outside our control. But we don't walk away from them either.

If the 30% target is not met within 90 days, we keep optimizing at zero cost — A/B tests, copy changes, form experiments, layout adjustments — for up to 3 additional months. That's 6 months total from launch.

If after 6 months the target still hasn't been reached, our obligation under the Covenant ends. No cash refund — the continuation work is the remedy. We cap our exposure so we can keep serving other contractors. But 6 months of dedicated optimization is a meaningful commitment.

All traffic sources count — paid, organic, direct, referral. The website's job is to convert whoever shows up, regardless of how they got there. And if you ramp up ad spend post-launch? Great. That means more traffic hitting the site we built. More opportunities to convert.

But if you significantly cut paid ad spend after launch — dropping below 80% of your pre-launch monthly average — the baseline adjusts proportionally or the measurement clock pauses. We can't guarantee conversion performance when someone pulls the traffic rug out from under the site.

Both parties agree to respond to data reviews, change requests, and optimization proposals within 5 business days. If you take longer than 5 business days to approve proposed optimizations, the measurement clock pauses until we hear back.

We can't optimize a site when approvals are stuck in someone's inbox. And you shouldn't have to wait on us either. Fair goes both ways.

If we discover that pre-launch lead volume was artificially inflated — buying leads, running a temporary ad blitz, submitting test forms — to make the baseline look lower, the Covenant is void.

The baseline exists so we're measuring real improvement on a real business. Gaming it defeats the purpose for everyone.

The Conversion Covenant applies to the initial Booked by Design build. Subsequent redesigns, additional services, or ongoing retainers through Performance Partner are governed by their own terms.