2026 Custom Home Builder CRO Leaderboard — Contractor CRO Index

5 Brands

71 Average Score

0.0/20 Strongest: First Impression

0.0/20 Weakest: First Impression

Category Performance

First Impression

0.0/20

Trust & Credibility

0.0/22

Lead Capture

0.0/20

Mobile Experience

0.0/15

Content & SEO

0.0/15

Accessibility

0.0/8

Contractor CRO Index leaderboard. 65 national contractor brands ranked by Fervor Grade score across 6 conversion categories.
Rank	Score ↓	Brand	Trade	Tier
1	81	Toll Brothers tollbrothers.com	Custom Home Builder	B — Passing
2	74	PulteGroup (Pulte Homes) pulte.com	Custom Home Builder	B — Passing
3	71	Lennar Corporation lennar.com	Custom Home Builder	B — Passing
4	65	Schumacher Homes schumacherhomes.com	Custom Home Builder	C — Conditional
5	65	D.R. Horton drhorton.com	Custom Home Builder	C — Conditional

Sorted by overall score ↓ · Teal circles mark top-3 scores per category · Click any row to expand

Showing 5 of 5 brands. Sorted by score, descending.

The Fervor Grade™ site inspection applies the same framework to your specific website. See exactly where you stand against these 5 national brands.