Free — No sales call required
Know exactly which pages are costing you jobs
We score your contractor website against 65 national benchmarks across 6 conversion categories. You get a Fervor Grade™, a ranked fix list, and the specific pages bleeding leads. Delivered in 5 business days.
It takes 30 seconds to submit. The report lands in your inbox.
Scored from the Contractor CRO Index — the same framework applied to your site.
What you get
Three things you can actually use
You've probably had an agency send you a 40-page PDF full of jargon and zero action items. The Site Inspection produces a scored report, a ranked fix list, and dollar estimates for every finding.
Your Fervor Grade™
A single score out of 100, broken into 6 categories. You'll see exactly where you stand against national brands spending 100x your marketing budget. And the tier label is blunt: Honors, Passing, Conditional, Probation, or Condemned.
Ranked fix list
Every issue prioritized by revenue impact. Not alphabetically, not by severity color codes. By which fix will move your conversion rate the most. So you know where to start whether you fix it yourself or hire someone.
Revenue impact estimates
Each finding comes with a dollar estimate of what it's costing you. Because "improve your mobile experience" means nothing. But "$2,400/month in missed calls from a non-clickable phone number" changes how fast you move.
What we keep finding
Your site gets traffic. It just doesn't convert it.
Here's what we keep finding when we run these audits. The contractor has 15 years of experience, a 4.8-star Google rating, and a crew that shows up on time. But the website? Phone number isn't clickable on mobile. No reviews visible on service pages. And the contact form asks for 9 fields when 3 would do the job.
That's not a branding problem. It's a conversion infrastructure problem. And it's quiet enough that you don't notice it until you look at the numbers.
48% of consumers say a bad mobile experience signals a company doesn't care about their business. And 98% read online reviews before hiring. So if yours aren't visible where the decision happens, you're handing calls to the contractor down the road with a worse crew and a better page.
Sources: Google Consumer Insights (2018), BrightLocal (2025)
The framework
6 categories. 100 points. Zero guesswork.
Every audit scores your site across the same categories we use on the Contractor CRO Index. The framework was built by benchmarking 65 national contractor brands — all of them in the trades.
First Impression
Can a homeowner tell what you do, where you serve, and how to reach you in 5 seconds? Above-the-fold hierarchy, value proposition clarity, and visual trust signals.
Trust & Credibility
Reviews, license numbers, insurance badges, before/after galleries, certifications. Not whether you have them. Whether they're visible where the decision happens.
Lead Capture
Clickable phone numbers. Forms that actually submit. Online booking. Chat. Every path from landing to contact, checked on mobile and desktop. 68% of users won't submit a form that asks for too much information.
Mobile Experience
Phone calls convert to 10-15x more revenue than web leads for home services. So if your mobile site makes it hard to call, you're leaving the highest-value conversions on the table.
Content & SEO
Service pages, location pages, schema markup, internal linking. Over 60% of homeowners research online before contacting a pro. If your content doesn't answer their questions, someone else's will.
Accessibility
Alt text, contrast ratios, keyboard navigation, heading structure. Accessibility isn't a checkbox. It's a signal that you build things properly.
How it works
30 seconds of your time. 5 business days of ours.
Submit your site
Drop your URL, pick your trade, and give us an email. That's it. No phone call. No 20-question intake form. You're done in 30 seconds.
We run the audit
Your site gets scored across all 6 categories against our 65-brand benchmark dataset. Every finding gets a revenue impact estimate and a priority rank.
Get your Fervor Grade™
Your scored report and ranked fix list land in your inbox within 5 business days. You decide what to do with it. Fix it yourself, hire someone, or talk to us.
Common questions
You've been burned before. We get it.
Is this actually free? What's the catch?
No catch. The Site Inspection is free because it's how contractors discover what's broken. And once you see the ranked fix list, some people want help fixing it. That's where our paid services come in. But the audit itself? Yours to keep whether you hire us or not.
I've been burned by an agency before. How is this different?
The agency that burned you probably sold you a package and disappeared after launch. This is an audit, not a retainer. You get a scored report with specific findings you can verify yourself. And you see the same framework we use publicly on the Contractor CRO Index. Nothing hidden. Nothing vague.
How do I know this works for my trade?
The benchmark data covers 18 contractor trades. Roofers, plumbers, HVAC techs, electricians, remodelers, pool builders, foundation repair, restoration — and more. Your trade is in there. And the scoring adjusts for trade-specific conversion patterns, because what works for a roofer's site doesn't always apply to a pool builder's.
I don't have time for this right now.
The form takes 30 seconds. The remaining 5 business days are our time, not yours. You don't need to sit in on a call, provide assets, or answer follow-up questions. Submit the URL and go run your business.
What if the audit shows my site is fine?
Then you'll know. And that's worth knowing. But across 65 national brands we've scored, the average is 65/100 and zero have earned an A. So there's a decent chance the audit surfaces something.
Is this just another report I'll never use?
The fix list is ranked by revenue impact. The first item is the fix with the highest expected return. You can start there and stop if you want. Every finding includes a dollar estimate so you can weigh the cost of inaction against the cost of fixing it.
Free for qualifying contractors
You're 5 business days from knowing exactly where you're losing calls
The audit takes 30 seconds of your time. The fix list takes 5 business days of ours. And the results belong to you whether you hire us or not.