Fervor Studio — Free Website Audit
Website Audit Services for Contractors
Know exactly which pages are costing you jobs.
Free website audit services for contractors. Scored across 6 conversion categories with revenue impact estimates and a ranked fix list. No sales call required.
Submit Your Site for InspectionNo sales call required. Takes about 30 seconds to submit.
Website audit services scored against 65 national contractor brands
The typical website audit tool spits out the same generic checklist. Page speed score. Meta tag warnings. Broken links. And none of it tells you why your phone isn't ringing. Or what to fix first. Most website audit services treat every business the same. A dentist gets the same recommendations as a roofer. That's not an analysis. That's a template.
Our site audit works differently. We've benchmarked 65 national contractor brands across the trades. Roofing companies, HVAC shops, remodelers, plumbers, electricians. We know what the highest-converting contractor websites are doing on mobile, on their service pages, and in their review placement. And we score your site against that data. Not against a generic SEO checklist some agency recycled from 2019.
And we publish those findings publicly. The Contractor CRO Index grades 65 national home service brands on the same framework. Zero have earned an A. The average score across all 65 is 65/100. So when you get your website audit report, you're seeing where you stand relative to brands spending 100x your marketing budget. That kind of competitive analysis doesn't come from an automated crawler.
The 6 categories your website performance audit covers
Every website audit services report scores you A through F in each category. Your overall grade tells you where you rank against the contractor benchmark. (And if you're above a C+, you're ahead of the average. That should tell you something about the industry.) The comprehensive site audit helps identify issues across performance, trust, content, technical SEO, local search visibility, and conversion paths.
Conversion paths
Can a homeowner reach you in under 2 taps on mobile? Is the phone number clickable? Does the form actually submit? Is CallRail or similar call tracking installed so you know which pages generate calls? We check every path from landing to contact and document exactly where they break. And this matters more than most contractors think: 91% of U.S. adults own a smartphone, and nearly 42% of all internet traffic comes from mobile devices.
"91% of U.S. adults own a smartphone; overall U.S. internet traffic: desktop 55.93%, mobile 41.95%." — Pew Research Center (2025)
Trust signals and website audit review checks
Reviews, license numbers, insurance badges, before/after photos, certifications. But here's the thing: having them isn't enough. They need to be visible where they matter. Next to the CTA. On every service page. Not buried on an "About Us" page nobody visits. And 84% of consumers say reviews are "important" or "very important" when choosing service businesses and tradespersons. So if yours aren't front and centre, you're handing calls to contractors who display theirs. Review automation through NiceJob or a similar platform can improve your review velocity and build the social proof your site needs.
"84% of consumers said reviews are 'important' or 'very important' for service businesses and tradespersons — the highest of all business categories tested." — BrightLocal (2024)
Speed and mobile performance
Core Web Vitals. Mobile responsiveness. Load time on 4G. Layout shift. We measure the numbers and compare them to the 3-second threshold that separates sites that convert from sites that bleed visitors. And conversion rates crater when your site is slow. According to Google/Deloitte (2020), roughly 12% lost for every additional second of load time. The speed analysis portion of the site audit identifies exactly which technical issues are dragging your performance down.
"Conversion rates drop approximately 12% for each additional second of page load time." — Google / Deloitte (2020)
Content quality and search relevance
Does your copy answer what homeowners actually search for? Or does it say "quality workmanship" and "customer satisfaction" like every other contractor site in your market? We score your headlines, service descriptions, and FAQ content against real search queries in your trade. Because 60% of homeowners use the internet to research before a project. And if your content doesn't answer their questions, someone else's will. Good content strategy isn't about word count. It's about matching search intent.
"60% of homeowners use the internet to research the best type of flooring before a project." — National Wood Flooring Association (2025)
Local SEO and search visibility
Google Business Profile completeness. Citation consistency. Review velocity and whether you have automation in place through NiceJob or a similar tool. Local schema markup. Map Pack visibility for your core service terms. We check whether Google actually knows you exist in your own service area. Because showing up on Google is where 83% of consumers start when they're looking for a local business. The seo audit services built into this category cover organic rankings, local pack positioning, and search engine indexing.
"83% of consumers use Google to find local business reviews." — BrightLocal (2025)
Technical foundation
Crawlability. Index coverage. Sitemap. Robots.txt. SSL. Broken links. Schema markup. The plumbing of your website that most contractors never see but that Google evaluates on every crawl. And if any of it is broken, your pages aren't getting indexed. Pages that aren't indexed don't exist as far as search engines are concerned. The technical portion of the website analysis goes deeper than surface-level tools by checking how search engine crawlers actually experience your site.
What the website audit delivers (not a vague "report")
You get a scored document. With screenshots of every finding. Each issue includes a severity rating and an estimated revenue impact based on your traffic, your trade, and your average job value. And the report includes a prioritized action plan so you know what to fix first if you're doing it yourself. Every recommendation is actionable. No fluff. No generic advice.
And there's context behind every score. We show you the Lighthouse numbers, compare them to the top 3 competitors in your market, and estimate how many visitors you're losing to bounce. Numbers you can act on. Not adjectives someone copied from a template. The data comes from real competitive analysis against contractors in your trade and service area.
So every visitor who bounces because your site loads in 6 seconds instead of 2? That's a potential customer calling someone else. The website performance audit quantifies exactly how much that's costing you. And users form a visual judgment about a website's design within 50 milliseconds (Lindgaard et al., 2006). If your site looks outdated, they've already decided before reading a single word.
"53% of mobile users abandon sites that take longer than 3 seconds to load." — Google / SOASTA (2017)
Your site gets traffic. So why isn't your phone ringing?
Here's what usually happens. You paid someone $3,000 for a website 4 years ago. It looked fine at the time. Maybe it still does. But homeowners visit your site at 9pm on a Saturday, and they can't find the phone number on mobile. There's no online booking. No reviews visible on the page. Nothing that answers "why should I pick you over the other contractor?" So they close the tab. And Monday morning they call someone else.
That call wasn't lost to a better contractor. It was lost to a better page.
And you've probably heard this pitch before. Some agency promises rankings and delivers a report full of jargon. The work looked expensive in the proposal and invisible in your bank account afterward. So you got burned. Maybe more than once. And now "I'll just rely on word of mouth" feels safer. But the construction industry spends roughly 1% of revenue on marketing while the cross-industry average sits at 7.7% (CMO Survey / Gartner, 2025). Every dollar you do invest needs to count. The contractors who get results are the ones who demand data instead of promises.
"The construction industry spends approximately 1% of revenue on marketing — dramatically below the cross-industry average of 7.7% of revenue." — CMO Survey / Gartner (2025)
But word of mouth has a ceiling. And right now, 90% of renovating homeowners hire professionals (Houzz, 2025). That's 51+ million homeowners (Census Bureau, 2024) searching, comparing, and choosing. They're finding contractors online before they ever ask a neighbour. The question isn't whether homeowners are looking for you. It's whether your site gives them a reason to call.
"90% of renovating homeowners hired professionals in 2024; 49% hired specialty service providers." — Houzz (2025)
But the Site Inspection is different because you see the scoring framework, the benchmark data it's scored against, and the ranked fix list before you spend a dollar on remediation. You're not buying promises. You're buying a diagnosis. And if the diagnosis doesn't surface real, fixable issues, you've lost 30 seconds filling out a form. That's the difference between a website audit and a sales pitch.
The CRO Index: 65 national brands. Zero A grades.
We also publicly audit the biggest names in home services and publish the results in the Contractor CRO Index. Franchise networks. Billion-dollar service companies. Publicly traded home builders. And we've scored 65 of them across the same 6 categories. Not a single one has earned an A.
The average score across all 65 brands is 65/100. The highest is Toll Brothers at 81. That means if you're a $1M contractor doing the basics right on your site, you're already competing with brands spending 100x your budget but converting at the same rate. Or worse. These aren't businesses with bad websites. They're businesses with websites that haven't been optimized for how homeowners actually search for and choose contractors.
You don't need to outspend them. You need to out-convert them. And the seo audit services built into the Site Inspection show you exactly where that gap is. A quarter of homeowners say trusting a contractor is their top challenge when planning a project. Your site is where that trust gets built or lost. The right seo audit services identify which trust signals are missing and which ones are buried where nobody sees them.
"25% of homeowners say trusting contractors is their top challenge when planning home improvement projects." — Houzz (2025)
What happens after the site inspection
You read the report. You see the scores. Then you decide. Four options, and "do nothing" is one of them:
How the website analysis works (your time: about 30 seconds)
Submit your URL. Fill out the intake form on this page. Your site URL, your trade, your primary service area. Takes about 30 seconds.
We run the comprehensive audit. Your site gets scored against the same framework we use on the Contractor CRO Index. 6 categories. 65 contractor brand benchmarks. Real data, not a generic checklist. We analyze technical performance, content quality, local search rankings, and conversion paths.
You get your scored report. Delivered in about 5 business days. Screenshots, severity ratings, revenue estimates, and a prioritized action plan. Whether you work with us or hand it to someone else. The results are yours to keep.
Questions contractors ask before submitting for a website audit
Is this actually free? What's the catch?
No catch. The Site Inspection is free for the first several contractors each week. We use it as a diagnostic tool and a way to demonstrate our methodology. If the findings make sense for you to work with us, you'll see it in the numbers. And if they don't, you've got a free roadmap. We'd rather earn your business with proof than with a pitch.
I've been burned by an agency before. How is this different?
You see the scoring framework, the benchmark data, and the ranked fix list before you spend a dollar. You're evaluating a diagnosis, not buying a promise. If the site audit doesn't surface real, fixable conversion issues, you've lost nothing but 30 seconds. And the construction industry spends roughly 1% of revenue on marketing, far below the cross-industry average. That makes every dollar count even more. Our job is to show you which improvements deliver the highest return on that investment.
How do I know this works for my trade?
The benchmark data covers every major contractor trade across 5 trade categories. Roofing, HVAC, plumbing, remodeling, electrical, painting, custom homes, pool builders. Your trade is in there. And the scoring framework adapts to trade-specific conversion patterns. A roofer's site needs different things than a kitchen remodeler's. The website audit service accounts for those differences in how it scores and prioritizes recommendations.
I don't have time for this right now.
The intake takes about 30 seconds. The remaining 5 business days are our time, not yours. You don't need to prepare anything, attend a call, or install software. Submit the URL and we handle the rest.
Is this just another report I'll never use?
The action plan is ranked by revenue impact. The first item on the list is the fix with the highest expected return for your specific traffic and trade. You can start there and stop whenever you want. It's not a 47-page document designed to overwhelm you into hiring us. It's a ranked list designed to be useful whether you work with us or not. And phone calls convert to 10-15x more revenue than web leads for home services businesses (BIA/Kelsey + Forrester, 2025). The data matters when you actually use it.
What if the website audit shows my site is fine?
Then you'll know your site is fine. In our experience across 65 contractor brand audits, that hasn't happened yet. But if your site scores well, the report will confirm it with specific data rather than vague reassurance. Knowing where you stand is worth 30 seconds either way.
What does the site audit actually measure?
The comprehensive audit covers 6 categories: conversion paths, trust signals, speed and mobile performance, content quality, local SEO, and technical foundation. Each category gets a letter grade based on contractor-specific benchmarks. You'll also see how your site stacks up against the Contractor CRO Index where we've graded 65 national brands. The analysis includes actionable recommendations ranked by estimated revenue impact. And you can see all of Fervor's services if you want context on what we do beyond the inspection.
The worst thing that happens is you get a free roadmap
Submit your URL. We'll score it across 6 categories using the same framework behind the Contractor CRO Index. You'll know exactly what's working, what's broken, and what it's costing you in lost jobs. Takes about 30 seconds to submit. And about 5 business days for us to complete. You'll have more clarity about your site's performance than you've ever had. The results, the data, and the strategy are yours. Whether you work with us or hand the report to someone else.
Request Your Free Site Inspection
Submit your details and we'll score your site across 6 conversion categories. Takes about 30 seconds.