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Re-Bath vs. Your Local Remodeling Company:
Where They Really Win (and How to Beat Them)

What happens when you audit Re‑Bath, trusted by over 30,000 homeowners with a 4.7 star average? You uncover buried 5-star social proof, bloated lead forms, and a site whispering beauty while ignoring safety, speed, and elderly trust. Here’s exactly how I’d fix their funnel.

Read Time

10 mins

Category

Lead Leak Audit

Written by

Nenyi Keborku

Published on

Oct 7, 2025

Vague & Passive

No value proposition

Too much, too soon

Table of Contents

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Why This Teardown Audit Exists

Here’s the dirty truth no one wants to admit at marketing conferences:

Even great brands leak.

Not water. Not profit. Conversion.
Digital leaks, clicks that bounce, overlooked buttons, forms that overwhelm.
And when you’ve got a name like Re-Bath? National reach. Local franchises. High-ticket jobs. A leaky website doesn’t just cost you traffic. It erodes trust, silently. Like a slow drip behind drywall.

That’s why I ran this teardown.

Not to dunk on Re-Bath. Not to posture for clout. But to show exactly how a high-intent visitor becomes a booked job—or doesn’t.
At Fervor, we build conversion-first sites for home service brands who’ve nailed it offline, and want their digital to finally pull its weight.
This is how we think. Out loud. Uninvited.
We didn’t have their analytics. Or heatmaps. Or that committee meeting where Gary insisted on a millennial couple for their hero section. We had one thing:
The same site your ideal customer sees when they land.
That’s enough.
What this teardown is built on:
  • Heuristics that work
  • CRO frameworks from CXL, Baymard, and blunt pattern recognition
  • The stubborn belief that service brands deserve websites that sell, not just sit there

This is what I’d do if Re-Bath asked us to redesign their digital sales path, from scroll to schedule. Because your website should work harder than your best closer.

Who is Re-Bath's Target Customer?

It’s not Pinterest moms. Not DIY TikTok bros. Not 32-year-olds who saw one tiny house video and think they’re Chip Gaines.
It’s this:
  • 50–75 years old
  • Homeowners with equity
  • Same house for 20+ years
  • Flipping the mental switch from “this is our project” to “this needs to work for us now”

They’re not chasing beauty. They’re craving certainty.

They want:
  • Safety
  • Predictability
  • No horror stories
They’re buying dignity, not décor.
And Re-Bath’s site says:
“Effortlessly Beautiful Bathroom Remodeling.”

What the hell does that mean?

It’s a mismatch. Aesthetic copy for an audience that needs emotional security.

And in CRO? Mismatch kills momentum.

Re-Bath's Biggest Website Weakness:
The Vague Hero Section

Current headline:

“Effortlessly Beautiful Bathroom Remodelling”

Vague & Passive, like Beige tile.

Let’s reimagine for the actual buyer:

You’re 67. Your husband’s recovering from knee surgery. The tub is now a risk.
You don’t want “beautiful.” You want safe. Soon. Stress-free.
Better Headline:
“A Safer, More Comfortable Bath, Installed in Just 5 Days”
It hits:
  • Emotional (safety)
  • Practical (comfort)
  • Urgency (5 days)
CTA button:
[ Get My Custom Remodel Plan ]
Now we’re in business.
Old heroCRO optimized Hero

CRO Insight: In high-consideration verticals like remodelling and roofing, trust indicators (like reviews and guarantees) placed above the fold consistently reduce bounce and hesitation.

This is based on observed UX research patterns and CRO test results from adjacent industries where trust is a major conversion driver. In industries like these, hesitation isn’t a maybe, it’s a no.

The Social Proof Flaw: Re-Bath Buries 30,000 Reviews

Somewhere mid-page:

“30,000+ 5-star reviews. 4.7 average rating.”

And they bury it.

If I’m 62, nervous about spending $15K+… 30,000 reviews isn’t just nice. It’s relief, it’s proof I’m not alone, it’s permission to take the next step.

Fix it: Put this above the fold.

CRO optimized HeroCRO

CRO Insight: Trust above the fold can reduce bounce by 20% or more in high-friction industries, a pattern observed across studies from Baymard, CXL, and dozens of published CRO tests.

We’ve built our audits on those proven patterns—so even without analytics, the fixes we suggest are grounded in what works.

Why Re-Bath’s CTA Copy Kills Lead Generation

Current CTA:

“Schedule Your Free Design Consultation”

Sounds like a meeting. Sounds like work.

Let’s try giving instead of asking.

Test These CTAs:

  1. “Get My Custom Remodel Plan”
  2. “See My Bathroom Options”
  3. “Check My Remodelling Eligibility”
  4. “Start My Remodel Checklist”

Better buttons. More curiosity. Less resistance.

Mobile CTA Combo:

“Get Your Remodel Plan in 2 Minutes”

[ Start Here ]

You’ve now:

  • Reduced commitment fear
  • Boosted value
  • Maintained motion

The Conversion Leak in Re-Bath's Lead Forms: Death by ZIP Code

Current setup:
Name. Email. Phone. ZIP. City. State. Blood type. Favourite child.
They’re asking too much, too soon.
Principle: Progressive Disclosure

Step 1:

[ Enter ZIP Code ] → [ Check Availability ]

Step 2 (if yes):

Great news! We serve your area. Want your Remodel Plan? [ First name ] [ Email ] [ Optional Phone ] → [ Continue ]

Optional fallback:
“Not ready? Get our 5-point Remodel Prep Guide.”
Capture high-intent and low-commitment leads.

Leveraging Celebrity: How Re-Bath Underuses the Jenny Marrs Trust Factor

You’ve got HGTV’s Jenny Marrs. And she’s mid-scroll?
No.
She’s trust-on-a-platter. Bring her up high.
New Headline:
Loved on HGTV. Now Built in Your Bathroom.
Copy:
“Design should be beautiful—but it should also make life easier.” — Jenny Marrs
CTA:
[ Explore the Jenny Marrs Collection → ]
Optional: 30s video. Carousel. As-seen-on HGTV badge. Use it.

Jenny MarsJenny Mars Optimized

90-Day Gameplan to Fix Re-Bath’s Website Funnel

First 30 Days – Quick Wins

  • A/B test new hero copy (safety + speed)
  • Elevate social proof to the top
  • Rewrite CTA to offer, not demand
  • Feature Jenny Marrs early

Next 30–60 Days – Deepen Funnel

  • Launch ZIP-first multi-step form
  • Build testimonial carousel
  • Run 5 user tests with boomers

Then: Add hotjar heatmaps, scroll maps, and session replays.

But even without data? The structure, the story, the CTA logic, they’re all fixable now.