2026 Pool Builder CRO Leaderboard — Contractor CRO Index

4 Brands

69 Average Score

0.0/20 Strongest: First Impression

0.0/20 Weakest: First Impression

Category Performance

First Impression

0.0/20

Trust & Credibility

0.0/22

Lead Capture

0.0/20

Mobile Experience

0.0/15

Content & SEO

0.0/15

Accessibility

0.0/8

Contractor CRO Index leaderboard. 65 national contractor brands ranked by Fervor Grade score across 6 conversion categories.
Rank	Score ↓	Brand	Trade	Tier
1	79	Shasta Industries (Shasta Pools) shastapools.com	Pool Builder	B — Passing
2	73	Presidential Pools & Spas presidentialpools.com	Pool Builder	B — Passing
3	64	Premier Pools & Spas premierpoolsandspas.com	Pool Builder	C — Conditional
4	58	Cody Pools codypools.com	Pool Builder	C — Conditional

Sorted by overall score ↓ · Teal circles mark top-3 scores per category · Click any row to expand

Showing 4 of 4 brands. Sorted by score, descending.

The Fervor Grade™ site inspection applies the same framework to your specific website. See exactly where you stand against these 4 national brands.