Contractor CRO Index
Power Home Remodeling is one of the largest home improvement contractors in North America. Their digital strategy — what they invest in, where the gaps are, and how local operators can compete — is worth studying closely.
PHR is the kind of company local exterior contractors get compared against. Homeowners Google "siding contractors" and see PHR's ads. They run national TV. They have thousands of Google reviews.
And they have specific, exploitable gaps — particularly in organic content depth, geographic specificity, and the kind of owner-direct accountability that a national sales force can't replicate. Local contractors who understand where PHR's digital strategy breaks down can win work PHR is leaving on the table.
PHR spends millions driving paid traffic to their website — and still has organic conversion gaps that local contractors can exploit in their markets right now. A full Fervor Grade™ breakdown across 6 categories.
Read the inspection →