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Booked by Design™

Your Website Should Work Like a Salesperson, Not a Flyer.

Most trade websites? Beautiful… but bleeding. Or worse: basic, and barely breathing.
They look good. But leads leak.
They show up on Google… But no one calls.
It’s not a website problem. It’s a conversion problem.

Booked By Design™ fixes that.
A clean 8-step system to turn cold clicks into booked jobs.

1. Discovery & Deep-Dive Audit
We Don’t Start with Design. We Start with the Diagnosis.

Before we create anything, we open the hood.

  • Where are leads slipping through?
  • What’s confusing your visitors?
  • Which pages are costing you revenue?


You get a conversion audit that doesn’t hold back, with a map of exactly what to fix and why.

2. Offer Calibration
Your Offer Is the Close. We Make It Clear, Fast.

If your offer isn’t sharp, nothing else matters.

  • Clarify your value in seconds
  • Stand out in a sea of sameness
  • Add urgency, trust, and proof.

We use frameworks inspired by Alex Hormozi, StoryBrand, and CXL, not hunches.

When your value is obvious, conversion becomes easy.

*Our tools and training are independently developed by Fervor Studio. While influenced by the public teachings of industry leaders, our methods are original and adapted for the specific challenges of service-based businesses.*

3. Strategic Site Architecture
Every Page Should Sell. We Architect the Flow.

This isn’t just wireframing. It’s buyer choreography.

  • Guide visitors toward booking
  • Answer objections before they’re asked
  • Place CTAs exactly where decisions happen

It’s a GPS for your customer’s next step.

4. Conversion-First Copywriting
Words That Work Harder Than You Do.

You don’t need more words.
You need the right ones, in the right order.

  • Real voice-of-customer language
  • Story-driven, CTA-backed structure
  • Copy that moves the mouse and the mind


Your site won’t just talk. It’ll persuade.

5. High-Performance Design
Design That Looks Good. And Sells Better.

We blend aesthetic polish with conversion science:

  • Built for mobile, speed, and trust
  • Designed for attention, not decoration
  • Structured to guide, not distract


Because pretty is nice, but profitable is better.

6. Fast, Flexible Development
Launch-Ready. Scale-Ready. No Drama.

Built in Webflow or WordPress, whatever suits your stack.

  • Blazing-fast performance
  • Clean mobile UX
  • On-page SEO, schema, and tracking baked in


We build lean. Launch clean. Ready to scale.

7. Seamless Integrations
If It Doesn’t Connect to Your Business, It’s Just Decor.

We connect your site to everything that matters:

  • Your CRM + intake forms
  • Email automations + lead nurture
  • Full tracking for every click, call, and form fill


Know what’s working. Know what it’s worth.

8. Ongoing Optimization
Launch Day Isn’t the End. It’s the Beginning.

We don’t hit “publish” and disappear.

  • Weekly reports and insights
  • Split-testing CTAs, copy, and layout
  • 90 days of CRO support baked in


We stick around until it sells like a pro.

Think your site might be confusing leads or losing calls?

Let’s show you exactly what’s going wrong, and how to fix it.

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Questions Contractors Ask Before Hiring Us

What types of contractors do you work best with?

We specialize in high-trust home services like roofing, kitchen remodels, solar, HVAC, and pool builds. If your average job is $8K+, we can turn your site into a high-performing lead engine.

We don’t disappear after launch. Our guarantee keeps us accountable: if you don’t get 30% more qualified leads in 90 days, we keep working until you do. Simple as that.

4–6 weeks. We don’t drag our feet. You’ll get an initial analysis of your current situation, a clear roadmap, regular check-ins, and a final product that doesn’t just “look good”, it drives calls and booked jobs.

Yes. We’re founded in Calgary but serve contractors all over Canada and the U.S.  especially in industries where trust and visuals close deals.

Absolutely. Every site we build includes on-page SEO, and we offer add-ons like GMB setup, review automation, and citation cleanup.

Leave us a message expressing your specific needs, and we’ll see if we are a good fit for each other.

Still have questions?

Let’s Talk

Ready to Make Your Website Your Best Closer?

 Let’s turn your traffic into booked jobs, with a site that finally sells.

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